With the staycation firmly in place for this summer season, it’s a great time for vape retailers to stock up on super fresh, summery vapes.
With Dinner Lady’s wide selection of flavours, there’s a vape for every vaper in every season. So let’s take a look at our pick for high summer to keep your customers cool.
Why not create a summertime display with this special selection to draw in customers, or offer a bundle deal on these seasonal sensations to help boost sales during the holidays.
IN THE SHADE
Remember that vibe; laid on the lounger, a glass bottle of cola in hand. Does anything taste better in that moment? Dinner Lady’s Cola Shades certainly gives that holiday classic a run for its money – pouring classic cola over lashings of ice, with a kick of lemon adding that something special. Don’t forget, this flavour is also known as Cola Ice in the 10ml ranges.
FRUITY AND FRESH
Apple Sours may not seem like an immediate summer taste sensation, but for us it offers a really light, fruity alternative to the more obvious selections. Sweet, crisp and sour all at once, this popular choice from the Dinner Lady Sweets range is a great palate cleanser, and helps refresh in the heat – especially if you go for the Ice version.
COLD AS ICE
When it comes to the ultimate chilled vape, it’s got to be Mint Ice. It’s as minty as they come, packed with flavour and then finished with the freshness of koolada. Mint Ice is available in our 50:50 range, offering a versatile e-liquid at strengths suited to vapers at all stages in their journey.
SUNSHINE SWEETENED
We’re keeping it simple with the next selection – the sweet, juicy delights of an English summertime treat, the freshly picked strawberry in Dinner Lady’s Strawberry e-liquid. Picked perfectly ripe and sunshine sweetened, this is truly delicious and has no need for any toppings. Enjoy this in 50:50.
TOTALLY TROPICAL
New to Dinner Lady this summer, and exclusive to the Vape Pen is Tropic Chill. Even the name sets off our imaginations, dreaming of sun-drenched isles. Initially introduced as Citrus Ice, Tropic Chill fuses lemon, lime and orange with koolada for an icy exhale, backed by a 20mh nic salts base. This is pure sunshine in a vape.
BACK TO BLACK
Black Orange Crush, as it’s known in Shortfill and Concentrates, or Blackcurrant Ice in the 10ml ranges, is a perfect summertime vape. It brings sweet and sharp blackcurrant fruits, blended with the softer orange notes for a fruity cool refresher.
LUSCIOUS LEMON
Last but never least, Dinner Lady’s Lemon Tart recreates a classic dessert, that’s sure to delight on a warm summer’s night. Pull out that fresh baked crust, the biting lemon curd and a light as air meringue… We can taste it now. It’s a perfect summer’s evening dessert to treat the tastebuds.
We hope you’re basking in sunshine after that rundown – and that we’ve given you some inspiration for your next order. Call your account manager today to get some summer vapes in store. Alternatively, email sales@vapedinnerlady.com or fill in the form below and one of our team will be in touch.
]]>NICE – the National Institute for Health and Care Excellence, has presented its latest guidelines to address the burden of smoking on health in the UK, developed with the support of Public Health England.
The new draft report states that ‘healthcare staff should give clear and up-to-date information on e-cigarettes to people who are interested in using them to stop smoking’. Its contents are open for consultation until August 6.
The evidence shows that e-cigarettes with nicotine are ‘similarly effective’ to other options – including nicotine replacement therapies (NRT), and ‘can help people to stop smoking’, adding: “The expert committee agreed that people should be able to use e-cigarettes as one of several options to support smoking cessation, if they so choose.”
Under the proposed recommendations, NICE states that people ‘should be advised on where to find information on nicotine-containing e-cigarettes, that e-cigarettes are substantially less harmful than smoking, but that the long-term health effects of e-cigarettes are still uncertain.’
They add that advice should include correct use of e-cigs and that users are told they should stop smoking completely if using nicotine-containing e-cigarettes.
MORE TO LEARN
The committee also made recommendations for further research into both short and long-term health effects from e-cigarettes, and whether there are specific health effects related to e-cigarette use in certain groups such as pregnant women and young people.
Dr Paul Chrisp, director of NICE’s Centre for Guidelines, said: “We need to use every tool in our arsenal to reduce smoking rates, including education, behavioural support, financial incentives, and e-cigarettes if people are interested in using them. Combined, we hope that people who smoke will feel enabled to give up tobacco products once and for all.”
Dinner Lady’s Lead Stop Smoking Practitioner Brian Watts said: “This is excellent, evidence-based advice for healthcare professionals supporting smokers on their cessation journey, and we welcome that they are being encouraged to suggest vaping as an option to these people.
“The approach of offering a combined course of treatments, including an important focus on behavioural support, is showing time and time again to be highly effective in helping people to stop smoking.
“The draft report is further consolidation of the UK’s world-leading stance on the use of vape within tobacco harm reduction policies.”
]]>We work with them to ensure we offer the right products for their local markets, to identify upcoming trends and to set the pace for others to follow.
It’s through one of these relationships, with our Greek distribution partner SMOK–E that we have created a new format for Greece this summer – aiming to meet the needs of retailers and changing consumer habits in the pandemic / post-pandemic vape market.
IDENTIFYING A PROBLEM
Since early 2020, vape stores have been closed in many countries, or operating at reduced capacities or offering new services such as deliveries or click and collect. And one of the key elements of vape store customer service, offering customers testers of new or alternative vape juices to their usual flavours or brands has become a thing of the past.
But vapers are not necessarily creatures of habit – they like to experiment, to try something new and to find fresh favourites for their tanks.
It was with this in mind that Nektarios Zafeiris at SMOK–E approached his Dinner Lady account manager Bogdan Martin to see what we could do to support his retailer customers when buying their wholesale vape supplies.
With DIY vaping hugely popular in Greece, the main Dinner Lady products sold there are 20ml Longfills and 40ml Longfills. These are 20mls or 40mls of flavour concentrate sold in 60ml or 120ml bottles, for vapers to add their own preferred mix of PG and VG, with their nicotine strength of choice.
FINDING A SOLUTION
“It has been hard in so many countries, where vape shop operations have been reduced in various ways,” said Bogdan. “But we wanted to create a new way for vapers to try different Dinner Lady flavours, without the commitment of a full-sized bottle.”
Between them, Bogdan and Nektarios had the idea to add a new 10ml Longfill to the range – offering 10ml of concentrated premium Dinner Lady flavour in a 30ml bottle.
The new mini- or half-Longfill gives consumers a lower cost option if they want to try new flavours. The range features Dinner Lady's iconic original Lemon Tart, as well as a selection of best sellers including Apple Sours, Bubble Trouble, Caramel Tobacco, Lemon Sherbets, Smooth Tobacco, Sweet Fusion and Watermelon Slices.
The reason for the popularity of Longfill formats are popular in Greece is because of a €1 per 10mls tax on pre-mixed PG/VG e-liquids. Because of this, many vapers therefore choose to mix their own e-liquid blends, to save the tax by purchasing each component separately.
Bogdan explained: “As well as vapers not being able to try new flavours in their local vape store, we also acknowledged there are a lot of people out there who don’t necessarily have the same income to spend on their e-liquids because of the impact of Covid-19 on employment and commerce.
“Despite this, premium e-liquids have remained incredibly popular in Greece – Dinner Lady is the country’s second biggest brand in 2020-21. But, by introducing this smaller bottle format, we think people will be more likely to try new flavours again. It’s very much a product to suit the 2021 vape retail trends in Greece.”
STRATEGIC PARTNERSHIPS
Bogdan praised Nektarios as a visionary in bringing the idea to Dinner Lady.
“He’s a real expert on vape in Greece and we’re lucky to have such a good strategic partnership with SMOK–E where we can have these conversations and bring something new to the market to meet the needs of both the retailer and the end consumer.
“We do love to take on board new ideas from our partners wherever possible, and I’m looking forward to seeing the results of this pilot scheme, which we would hope to roll out elsewhere once we see the results.”
Read more about the Greek vape market on our Top 10 Countries feature.
If you think 10ml Longfills would be popular in your vape wholesale business or independent vape store, please email sales@vapedinnerlady.com or fill in the form below and one of our team will be in touch.
]]>MEMBER NAME & JOB TITLE: Hayley Allan, studio manager
HOW LONG HAVE YOU WORKED FOR DINNER LADY – AND ANY PREVIOUS POSITIONS IN THE COMPANY?
I joined the company two years ago, as a Graphic Designer. After six months, I was offered the chance to progress with a promotion to become Studio Manager. There had been a lot of growth in the design and marketing capabilities in a very short space of time which created the need for a management role to support the designers.
HOW / WHY DID YOU COME TO JOIN VDL?
I was approached by a former colleague who had gone on to join Dinner Lady, when she heard they were looking for a new graphic designer, with experience which matched my own. I was immediately impressed with the company set up, and the brand presence within the premium vape category. The opportunity to join an international company and to help further its growth and progression was too good a chance to miss.
WHAT ARE YOUR FAVOURITE VDL PRODUCTS AND WHY?
I have a few different flavours which I bounce between, but they all come from the Ice range – that’s my go-to profile, but Cola Shades is probably my current favourite. There’s not a single Dinner Lady Ice e-liquid that I wouldn’t vape. I had tried vaping before, but hadn’t found a flavour which worked for me. The first Dinner Lady flavour I tried was Mango Ice, and I was immediately sold on the difference in quality. Now with the new Dinner Lady Vape Pens, the Ice flavours are different to the e-liquid Ice range but combined with excellent performance in the hardware, for such a compact device the flavour – especially the koolada – comes across really well.
WHAT’S BEEN YOUR BIGGEST CHALLENGE SINCE JOINING VDL?
Around the time I joined the company, there was a lot of expansion in Dinner Lady – so it was an exciting time to get involved. Due to that growth, particularly in the design team, I was very proud to take on the Studio Manager role.
My first task was to get a strong structure in place, to pull the team together so that we could manage the increased volume of work and ensure the high quality of brand imagery that Dinner Lady is well known for. In doing this, we’re able to support the sales teams as they work with Dinner Lady’s retail and distribution partners to ensure the products we sell into 96-plus countries around the world are marketed and promoted in a compliant manner.
WHAT’S BEEN YOUR BIGGEST SUCCESS SINCE JOINING VDL?
I really enjoy the end-to-end process – being able to see a product through from a very early concept and first design drafts through to that product being in store, and noticing consumers responding to the design work. I’ve worked on the Dinner Lady Vape Pen from quite early on – now to pull up in front of a store and see my design work on bollard covers, posters, big screens, is a great feeling.
WHAT MAKES WORKING FOR DINNER LADY SPECIAL?
It’s such a professional set up, yet friendly too – and that really comes through in people being able to have a voice. That’s something I recognised and loved right from the start, that I could speak up with ideas and have an input on how projects are run and how the business develops. Also, the leadership team have shown me a lot of support and given a lot of time to encourage me and to help me develop the studio team.
There’s also a huge diversity in the range of work we do. It’s a bit of a cliché, but honestly no two days are the same – how can they be when you’re working on products and marketing assets for 96-plus countries around the world? And that makes it a very exciting place to be.
WOULD YOU RECOMMEND WORKING FOR DINNER LADY TO OTHERS – AND WHY?
Absolutely, yes – if you’re someone who is pro-active, forward thinking and ready to get stuck in. There’s so many different areas within the company, which means there’s a lot of opportunity for personal growth in both professional skills and in personal skills, adapting and changing to the demands of the company and the different channels.
If you’re a vape retailer looking to source the premium vape juice from the award-winning e-liquid brand Dinner Lady, or looking to sell Dinner Lady’s global disposable e-cigarettes wholesale, fill in the form below to find out more.
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Le Petit Vapoteur, in Cherbourg en Cotentin, France, is celebrating its 10th anniversary this year. It was at a friend’s house in 2010 that company founders Olivier Dréan and Tanguy Gréard began their adventure. Now, Le Petit Vapoteur is based in a building which has just been extended from 2,800m2 to 6,000m2 – with 220 staff, and more to come thanks to the expansion into wholesale operations this year with the launch of Le Petit Vapoteur Pro.
Through Le Petit Vapoteur, Dinner Lady products are sold in more than 500 outlets in France and around the world. The French firm has been selling Dinner Lady e-liquids since our launch in 2016.
WHAT DINNER LADY PRODUCTS DO YOU STOCK, AND WHAT ARE YOUR BEST SELLERS / FAVOURITES?
From a personal point of view, I have two seasonal favourites from the Dinner Lady range; I choose Lemon Tart in the winter and then Strawberry Bikini in the summer.
For Le Petit Vapoteur, Dinner Lady is a must-have brand on our shelves – in our stores it’s always a popular choice with consumers, and within wholesale at LPV Pro it’s a brand that our partners always want.
Our most popular Dinner Lady flavours are Lemon Tart, Strawberry Bikini, Strawberry Macaroon, Berry Blast, Cola Shades... But, the list is long, and I am only talking about the ready-to-vape liquids, the 10ml ranges and the Shake 'n' Vapes, because the Concentrates range for DIY vaping is also a huge success for us.
WHY DID YOU CHOOSE TO BECOME A DINNER LADY PARTNER?
It was obvious to us that we had to partner with Dinner Lady when they first launched. Lemon Tart was the first flavour they produced, and it marked a real before and after moment for vapers who wanted a gourmet experience from their juice. As well as the excellent flavours, the branding was neat and made us want to discover more – and that’s still the case today.
WHAT MAKES WORKING WITH DINNER LADY SPECIAL?
The quality of the products and the English elegance that is presented in all the branding and marketing materials. Of course, Dinner Lady’s liquids are excellent to vape, but they also offer excellent opportunities for vape retailers. In addition, the Dinner Lady team is always so creative and works hard to support customers like us with their unique brand of energy.
WOULD YOU RECOMMEND DINNER LADY TO OTHERS AND WHY?
Absolutely. And all our teams, from our in-store experts to our LPV Pro distribution sales representatives always recommend Dinner Lady products to their customers.
WHO IS YOUR ACCOUNT MANAGER / BUSINESS DEVELOPMENT MANAGER – HOW DOES HE/SHE IMPROVE YOUR EXPERIENCE WITH DINNER LADY?
Our account manager is Typhaine and she has brought a breath of fresh air to the relationship between our companies since joining Dinner Lady. Her attention to detail and the concern she shows in offering the very best service has only served to improve that relationship and I hope we continue to collaborate for a long time to come.
To speak to our sales team and get the ‘unique energy’ of working with Dinner Lady like Le Petit Vapoteur Pro, get in touch by emailing sales@vapedinnerlady.com or fill in the form below.
]]>Through our network of e-liquid wholesale distributors and e-liquid retailers, our products can be found in every corner of the world – from Australia to Canada, Russia to Brazil.
After recently revealing our top 10 territories around the world, we’re taking a more in-depth look at the countries where Dinner Lady’s premium e-liquids are stocked.
This month, we take a look at the vape market in Greece, a country which registers the highest percentage of smokers in the EU – with 42% of adults smoking, compared to an EU average of 23%, according to the Eurobarometer 2021. Alongside this, around 2% of the adult population vape, equal to the EU average. However, according to Ecigintelligence, Greece has 440,000 vapers among its adult population, equivalent to 4.6%.
The smoking figures in Greece come alongside a high level of anti-smoking legislation, but with tax of €1 per 10mls of PG/VG e-liquid, taxation proves something of a barrier for those who may be looking at vape as an alternative to cigarettes. It’s not only the cost which causes a problem, but with tax only applying to ready-to-vape liquids, the e-liquid market in Greece is dominated by DIY juices, with vapers usually mixing their own combinations of PG, VG, nicotine and flavour concentrates.
The Greek government is yet to take any stance either for or against vaping as an alternative, despite its staunch anti-cigarette stance – although the price for a packet of 20 remains low at €4.40 to €5. However the country’s indoor smoking ban does include vaping alongside traditional combustible tobacco products.
Greece business development manager Bogdan Martin said: “Dinner Lady is the second biggest brand in the Greek vape market, and we work constantly with both our key strategic distribution and retail partners to ensure we continue to have this presence and to grow our place within the market.
“Despite the pandemic, there has actually been an increase in consumers choosing premium vape brands and our accounts have shown excellent growth over around 18 months.
“The Greek market is heavily centred on advanced open systems, around 45% of people use this, so it’s understandable that these experienced vapers turn to a well-established, well-loved premium brand like Dinner Lady.”
Vape sales are split between vape stores (50%), traditional retail (30%) and online (20%), again reflecting the popularity of DIY vaping and the experience of Greek vapers.
While the vast majority of vapers used open systems, in particular advanced systems, it has been predicted that disposable e-cigarettes will make a strong impact on the market this year – rising from 0% to 5%, according to EcigIntelligence.
Dinner Lady’s Head of Western Europe Luke Clayton (pictured above) said: “Like in the UK, Greek vapes are sold under the EU’s TPD (2016) regulations, which limits the sale of nicotine-containing e-liquids to 10ml bottles, 20mg nicotine strengths and 2ml tank sizes.
“But the market is much more distinct than many others in Europe with the popularity of DIY vapes, hence our focus on Concentrates there, which have given Dinner Lady an extremely strong position within the Greek market.”
Little did we know when we launched our original award-winning Lemon Tart e-liquid that the business would grow so far and our e-liquids would become Loved The World Over.
Dinner Lady has an in-house compliance team, dedicated to ensuring our premium vape juices meet or surpass all local regulations for wholesale vape juice wherever you are in the world.
The e-liquids are manufactured at our multimillion-pound headquarters , following the stringent TRPR rules and regulations established by the UK Government, under the EU’s framework for TPD compliant products. And now our best-selling wholesale e-liquids have been submitted for PMTA with the FDA in America.
Take a look at our top 10 countries here, and if your country isn’t on the list, then email sales@vapedinnerlady.com to become a Dinner Lady VIP e-liquid stockist and increase your sales. Additionally, please contact us if you'd like to find out more about Dinner Lady's range of e-liquids in Spain and how we can support your company's growth.
Alternatively, complete the form below and a member of our sales team will reach out to you as soon as possible.
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The EU Nicotine Users Survey 2020 Report from ETHRA shows a definite move across the continent towards harm reduction, with topics including people’s desire to stop smoking, the use of less harmful nicotine products and the barriers they face under EU and national regulations.
In total, more than 37,000 people took part in the survey – including 35,000 EU residents, with 10 key facts coming to light.
WHAT IS ETHRA?
The European Tobacco Harm Reduction Advocates describe themselves as promoting ‘discussion and the exchange of information and potential actions to reduce exposure to smoking-related harm’ It is formed of 22 ‘grass roots consumer groups’ in 16 European countries and represents around 27 million Europeans. It is ‘supported by scientific experts in tobacco control or nicotine research’ and has a ‘unique pan European perspective on how nicotine users are using safer products’.
Here we take a look at some of the results of ETHRA’s latest survey.
HARM REDUCTION PRODUCTS HELP PEOPLE QUIT
Of the 37,000-plus participants, more than 27,000 said they had completely quit smoking, with vape, snus and nicotine pouches the main products used – with 83.5% of “ever smokers” who vape having successfully quit. Harm reduction and health improvements were 93% of vapers’ main motivations for using the products, with other incentives including lower cost, flavours and being able to adjust vapes to their needs also featuring heavily.
WHAT STOPS SMOKERS QUITTING
Despite the various options available, smoking is the main source of nicotine consumption in Europe – although 67% of those surveyed want to quit. Varying levels of regulations are often cited as the main barrier to quitting, including the ‘lack of availability of low-risk nicotine products’, which is demonstrated by the EU ban on snus (except in Sweden).
Surprisingly, the high price of alternative products is another issue raised, by 24.3% of participants – with the figure rising (44.7%) in countries with high vape taxes, such as Estonia, Finland and Portugal. In countries without specific taxes on vape, the figure falls to 17.4%.
Interestingly, the limit of 20mg nicotine strength and 10ml e-liquid bottles has led to vapers using lower strength liquids, with 30% of those who vape and smoke stating they’d be more likely to quit cigarettes if the nicotine limit was increased.
THE FUTURE OF VAPE IN THE EU
Many vapers who took part in the survey have eco credentials in mind in selecting their vape juice, and find the 10ml bottle rule stands in their way of making better choices – 89% would buy larger bottles of e-liquid if they were available to reduce their plastic waste.
Disappointingly, 28% of vapers said they’d go back to cigarettes if the EU banned e-liquid flavours, and 71% would turn to the black market or other alternative sources.
With revisions of the TPD, both in individual member states’ adoptions of the rulings and across the EU as a whole, vapers face a range of hopes and fears, according to ENTHRA’s findings.
ETHRA RECOMMENDS
The survey report has called on the strength and bottle limits to be lifted, among other recommendations.
ETHRA says: “In light of the results from the EU Nicotine Users Survey 2020, ETHRA recommends the lifting of the EU ban on the sale of snus, revising upwards the 10ml refill bottle and 20mg/ml nicotine concentration limits, and the publication of databases on vaping products.
“The repeal of vaping taxes in 12 countries and the lifting of flavour bans in Estonia, Finland and Hungary are also necessary to allow European smokers to have the freedom to quit smoking using low-risk products.”
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The vape business moves fast, but Dinner Lady has led from the front as we carved a place for our world-class premium vape products, loved the world over by retailers and consumers alike.
Here, we take a look back at five key moments in our history to share the passion and our growth we’ve enjoyed. And we thank you, our extended Dinner Lady Family, of retail partners – of all shapes and sizes – and consumers for supporting us along the way.
DINNER LADY LAUNCHES TO THE WORLD
When Dinner Lady burst on to the scene in at the Birmingham Vape Expo UK in 2016, we went all out to make a mark on the vape industry.
At the time, the majority of vape brands had dark, gothic-inspired or street-style images. By contrast, Dinner Lady went for a playful pastel look, creating our celebrated retro theme, and offering a lighter, brighter alternative. As well as the standout branding, we had excellent flavours including the now-iconic global favourite Lemon Tart, alongside Cornflake Tart, Maple Waffle and Strawberry Custard.
This combination proved a recipe for success as the brand was soon the cream of the crop in the vape world, selling our premium e-liquids wholesale through global distributors and direct to independent vape stores. We turned heads wherever the Dinner Lady sales teams and ambassadors went – a swirl of pink passed by leaving a citrussy biscuit-scented cloud.
WE'RE ALL GOING ON OUR SUMMER HOLIDAYS
A year after Dinner Lady launched, we took time out for the Summer Holidays, launching a new specially designed range of refreshingly cool, ice-spiked koolada e-liquids inspired by our favourite summer flavours. These taste sensations soon made it into the main Dinner Lady range and flavours such as Strawberry Bikini and Black Orange Crush are among our best-selling vape juices around the world today.
The huge success of the chilled Summer Holidays’ range gave way to the introduction of the Dinner Lady Ice range, which dominates still today – providing a wide range of cool, fruity, sweet flavours, popular with a wide range of vapers looking for a fresh koolada hit.
A DINNER LADY'S HOUSE IS HER HOME
As the Dinner Lady success story continued, we had rapidly outgrown our original base in central Blackburn and so we moved to our current base, the state-of-the-art GM House, just moments from the North West’s extensive motorway network and a logistical gateway to the world. With our new headquarters office space and manufacturing facilities all on-site Dinner Lady was able to make even greater plans for the future.
Shortly after moving into the multimillion-pound headquarters, the production lines began to run as part of our manufacturing and distribution hub on the same site. The very first bottle of Lemon Tart to run off the lines is pictured above, held by key member Sam Hayes. Today, the four high-end production lines can produce up to 5.5million bottles a month. This capacity enables Dinner Lady to meet the needs of a variety of retailers from independent vape stores to major multi-national brands to support continued growth now and in the future.
A SEASONED OPERATION
In the early days of vaping, ex-smokers struggled to meet their nicotine needs via e-juices without experiencing hard throat hits from the original freebase nicotine e-liquids. And so, salt nicotine e-juice was created, allowing for higher nicotine strengths, without the uncomfortable throat hit.
This was a major innovation in the vape world, and Dinner Lady’s Salts range soon became market-leading alternatives for those making the switch from cigarettes to vaping.
Salts came to the UK Dinner Lady range in 2019, after successful trials in specially selected global markets. And they’ve gone from strength to strength now, often overtaking their freebase vape juice siblings for popularity, offering excellent flavours and a real opportunity for our retail partners to support smokers making the switch. Alongside the Dinner Lady Salts e-liquids, our Vape Pen range also supports those making the switch with our premium nic salt vape juice in simple-to-use hardware.
DINNER LADY VAPE PEN LEADS THE WAY
Since mid-2019, Dinner Lady has launched a series of Vape Pen disposables around the world, each tailored to meet local market trends and regulations. From the Vape Pen Max in the US to the 2021 launch of the Vape Pen in the UK, now rolling out into the EU via specially selected retail partners, the Dinner Lady Disposable range has something for everyone.
In each version of the Vape Pen, we’ve taken best-selling vape flavours and optimised them to meet the premium vape hardware we’ve developed, to ensure consumers get the very best taste. In addition, we’ve created Vape Pen exclusive flavours such as Banana Ice.
COMING SOON...
So, what’s cooking for the next five years at Dinner Lady? There’s a lot bubbling away on the Dinner Lady stove at present with new offerings coming to the table throughout the second half of 2021 – including some exciting developments which will be sure to make their way into our 10th birthday Top 10 Moments’ list.
It’s fair to say “The best is yet to come…”. Keep in touch with Dinner Lady, and to find out what’s coming to your local market soon, email sales@vapedinnerlady.com or fill in the form below and one of our team will be in touch soon.
]]>Reaching this milestone has been a massive team effort and we’re proud to be standing the test of time in a competitive and fast-moving industry.
Grab a brew and a slice of cake – or even better, some Lemon Tart – and check out the scenes from our party…
Huge thanks to our HR and engagement teams for planning and running the event, as well as our external suppliers Oh La La Events, Lancashire, for their beautiful balloon displays and decorative walls, and Beth’s Bakehouse, in Darwen, for the cakes – which definitely tasted as good as they looked.
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And one of the various scientific and medical bodies which supports the role vaping can play, as a less harmful alternative to cigarettes, is the Royal College Of Physicians (RCP).
Releasing their latest report, Smoking And Health 2021 – A Coming Of Age For Tobacco Control?, the RCP places significant focus on our industry, with a number of recommendations, which it suggests should be followed with urgency and have them adopted into the forthcoming Tobacco Control Plan for England.
Here we take a look at a few of the key RCP statements.
TAXATION
The RCP is clear that taxing tobacco has contributed to declining smoking rates in the UK – and recommends using further increases alongside ‘measures that make it as easy as possible for smokers to stop using tobacco’, such as stop smoking support through all NHS services, and by ‘actively promoting the uptake of consumer alternatives to smoking such as electronic cigarettes.’
HEALTH PROMOTION
Mass media campaign budgets were around the £23m mark back in 2008, and have fallen steadily since. This peak coincided with a peak in smoking cessation across the UK. The RCP wants to see the budget pushed back up to this level – but with an additional focus on encouraging smokers to switch to e-cigarettes, and allowing e-cig packs to state their less harmful status.
PUBLIC SPACE SMOKING RESTRICTIONS
Many smoke-free policies, whether public spaces or quasi-private spaces like workplaces, automatically include vaping alongside cigarettes – but the RCP says this should not be the case, as ‘non-tobacco nicotine, including e-cigarettes, is important as a means to support abstinence from smoking in public places’.
TOBACCO AND NICOTINE PRODUCT REGULATION
The UK’s regulations on e-cigarettes and e-liquids are some of the most stringent in the world – following the EU’s TPD framework, adopted into UK law via the TRPR. But the RCP has called for standardised reporting requirements on their emissions and that these should be easily available to consumers. But more importantly – it calls for the use of comparative health claims to be permitted in non-tobacco nicotine products’ promotional materials.
TREATING TOBACCO ADDICTION
It seems like it’s stating the obvious, but the RCP seem to be keen on making their messages as clear as possible – that ‘treating tobacco addiction should be the norm in all areas of healthcare’, going on to highlight how e-cigarettes are an ‘effective treatment for tobacco dependency and their use should be included and encouraged in all treatment pathways.’
PREVENTING SMOKING UPTAKE
Among a raft of recommendations aimed at preventing young people from starting to smoke, the RCP has called for restrictions on the use of cigarettes in films, on TV and in the general media, as well as tougher licensing. And it rightly calls for restrictions on e-cigarette packaging.
WELCOME CONVERSATION
The RCP reflects on the 60 years since its first report into smoking and public health – and how today, like then in 1962, smoking still the ‘largest avoidable cause of premature death and disability in the UK’. It goes on to highlight that while COVID-19 claimed the lives of around 80,000 people in 2020, tobacco smoking killed 94,000 people.
The continued discussion of e-cigarettes within the RCP’s reports demonstrates their belief in the products as an alternative, a stance it has repeated taken in recent years.
And we welcome the renewed attention it draws to how effective vaping is as a less harmful alternative to cigarettes for adult smokers.
]]>Apologies for that, but we’re in a party mood as this month marks the fifth year since Vape Dinner Lady first launched into the UK vape market to great acclaim, before going on to conquer the world.
We can’t quite believe where the time has gone; they say time flies when you’re having fun, and that’s definitely been the case for our team here.
From launching at the Vape Expo UK in Birmingham in 2016, where we picked up the Best Stand In Show trophy, through to selling 18 million bottles of premium e-liquid worldwide and launching our global range of Vape Pens, it’s been a big journey.
From a single e-liquid – the now iconic Lemon Tart, loved the world over – to a global range of hundreds of flavour and formulation combinations.
From just two staff to a team of 200-plus, and distribution and sale of our products into 96 countries around the world. Our in-house compliance team work tirelessly to ensure our ranges are ready for distribution and sale in all these territories, while our in-house logistics experts capitalise on our strategic location on transport routes to ship around the world from our base in Lancashire, UK.
Since that first expo in Birmingham, we have gone on to win more than 45 international awards – for our excellent flavours and ranges, as well as our brand presence and execution… With Lemon Tart still leading the way thanks to numerous ‘best dessert’ titles, including FIVE consecutive Best Dessert Flavour awards from the vaper-voted Ecigclick Vape Awards.
Now, we sell our e-liquids wholesale and direct to the independent vape sector, as well as through FMCG partners. We’re proud to work closely with each and every one of our retail partners to ensure their success as well as our own.
While much of our success comes thanks to the hard-work and dedication of the members here at Dinner Lady – even more of that success is down to you, our loyal retail partners and consumers of all shapes and sizes in all corners of the globe. So, we thank you from the bottom of our hearts.
What’s next…? We’ll keep you posted!
To speak to the Dinner Lady team and be part of the next five years, please fill in the form below and we'll be in touch.
]]>Back then, the agency reported findings that menthol cigarettes were less harsh, due to their cooling and anaesthetic properties, which made them more appealing to smokers. This also contributed to making it easier to start smoking menthols – and harder to quit them.
But it held off taking action in the form of banning menthol cigarettes for the benefit of public health.
Fast forward a few years, and continued lobbying surrounding the negative health impact that menthol cigarettes have on certain communities in the US saw the FDA last month move to introduce a ban on menthol cigarettes. Its aim is to ‘significantly reduce disease and death from using combusted tobacco products, the leading cause of preventable death in the US.’
THE MENTHOL PROBLEM
In the US, menthol cigarettes account for more than one in three cigarette purchases – and are favoured within ‘communities of colour, low-income populations, and LGBTQ+ individuals’, with associated health disparities experienced within these groups, as highlighted by acting FDA commissioner Janet Woodcock.
The proposed ban also takes in menthol and other flavoured cigars, but there is no mention of menthol vape juice or e-cigarettes.
While tobacco use in the US has been in decline in recent years, the proportion of menthol smokers has risen – particularly within black neighbourhoods, and data from the US Centers for Disease Control and Prevention shows African Americans die from tobacco-related illnesses at much higher rates.
Although the ban aims to reduce public health discrepancies, there are counter-claims that a prohibiting a product that is popular among African Americans would be discriminatory, and that it would lead to increased underground sales and law enforcement issues.
WHERE EUROPE LEADS
Whatever the outcome of the FDA’s proposed ban, there is likely to be an uptick in interest on menthol vape products – both disposable e-cigs and premium menthol e-liquids. Following on from the UK and EUs menthol ban in 2020, there’s been a definite increase of menthol products on the market, particularly in closed devices which offer smokers an introduction to vape as an alterative to cigarettes.
Any decision on the US ban and its implementation will take months, maybe years, giving plenty of time for US vape retailers to ensure they have the best menthol e-cigs and premium menthol e-liquids ranges in store.
The FDA is also continuing its regulatory process on e-cigarettes and other electronic nicotine delivery systems (ENDS), through the PMTA process. Dinner Lady’s US range of e-liquids have recently been accepted into the PMTA, and are currently subject to a preliminary scientific review.
If you would like to know more about stocking Dinner Lady's range of menthol e-liquids, in the UK, EU or USA, or would like details of our PMTA Accepted e-liquids range, fill in the form below and one of our team will be in touch.
]]>MEMBER NAME & JOB TITLE: Andrew Parkinson, Head of New Product Development (NPD) and Compliance
HOW LONG HAVE YOU WORKED FOR DINNER LADY – AND ANY PREVIOUS POSITIONS IN THE COMPANY?
I joined Dinner Lady just coming up to two years ago, initially as head of NPD and then started to also head the Compliance department a few months later.
HOW / WHY DID YOU JOIN VDL?
I love the industry and what it stands for, in helping people to find a less harmful nicotine delivery. I’ve worked in the vape industry for more than 10 years – in various roles, and even shares in a joint venture, OEM business. My last role before joining Dinner Lady, covered running production, IMT, compliance, NPD, the works. But I wanted a more a unified challenge.
When I started speaking to the team at Dinner Lady, I fell in love from the first day I walked into the building. The head office was beyond impressive, it was clear Dinner Lady was the real deal, and after several interviews I was absolutely on board and couldn’t wait to start.
WHAT ARE YOUR FAVOURITE VDL PRODUCTS AND WHY?
I’ve got two favourites – from a personal vape perspective and from an NPD perspective.
My go-to vape is really specific: Apple Sours, 30:70 3mg. It's my all-day, any-day vape and my favourite flavour. And when I'm working on new flavours or formulations, it's really useful as a palate cleanser – like when a fine dining restaurant serves a sorbet, it has that effect of helping to neutralise the palate between courses.
Then the new Dinner Lady disposable Vape Pen has been an awesome NPD project for the whole company. It was a different way of approaching things as an NPD team; we did so much research, more than 400 hours in all, then moved on to the development. A lot of work went in to fine tune the Vape Pen, to define ‘excellence’ in a disposable e-cigarette – getting things just right, matching all the components to work together, then optimising our premium e-liquids for the hardware. All of that was aimed at meeting the consumer's needs and giving them the very best vape experience.
Now the Vape Pen is out there getting validation from consumers – it’s seeing excellent sales and throughput in all sectors around the world. Being a part of that whole team process, and now seeing consumers engaging with the product and that it’s working for them – that connection is what makes the Vape Pen really stand out for me.
WHAT’S BEEN YOUR BIGGEST CHALLENGE SINCE JOINING VDL?
With Dinner Lady distributing products into more than 96 countries around the world, we have a lot of regulatory frameworks to follow, in order to support the company’s continuous growth and development.
More and more countries are introducing or adapting their vape regulations, often taking a starting point from the EU’s TPD regulations or the American PMTA framework – or creating their own hybrid. And there are also constant reviews and changes to the regulatory statements in territories with established regulations. Understanding the product within these frameworks is a huge task, and even in unregulated territories, we apply the existing regulatory standards from other markets.
I’m very proud of how Dinner Lady approaches compliance, ensuring everything we present is correct within the individual market around the world, because it’s absolutely crucial that Dinner Lady’s e-liquids and products are consistently excellent to retain our reputation as a premium vape brand.
WHAT’S BEEN YOUR BIGGEST SUCCESS SINCE JOINING VDL?
For me personally, it’s being part of a real family team both in NPD and within the whole company. There’s such a strong connection between us all aiming for Dinner Lady’s success.
I’m also very proud and humbled of the NPD and Compliance teams, and their growth and development. It all reaffirms, for me, that Dinner Lady is on top, as the very best vape brand – not just for the premium vape products but for the premium members we have working here.
WHAT MAKES WORKING FOR DINNER LADY SPECIAL?
The people, the brand and the love for the brand around the world. When those three elements come together, you realise just how special the company is. Our brand presence is so strong. Obviously within the industry we’re really highly regarded, but even out and about – if I’m wearing something that’s Dinner Lady branded, I’ve had people stop me in the street and comment.
And perhaps the most important thing is that we’re providing a product that matters – a product that really helps people and that really works.
WOULD YOU RECOMMEND WORKING FOR DINNER LADY TO OTHERS – AND WHY?
All day long! It’s a very different kind of a business, but it’s energising and revitalising and it’s moving. It’s a challenge – but who doesn’t like a challenge?
If you’re a vape retailer looking to source the premium vape juice from the award-winning e-liquid brand Dinner Lady, or looking to sell Dinner Lady’s global disposable e-cigarettes wholesale, fill in the form below to find out more.
]]>Initially available in 30:70 shortfill, Lemon Tart quickly captured the imagination of vapers everywhere.
Today, Dinner Lady is sold in more than 96 countries and has won more than 45 international awards – and we want to Share The Love across Europe – with a new campaign offering free Lemon Tart samples to leading vape retailers.
Already, 31,000 samples of Lemon Tart e-liquids have been distributed across France.
Now, an additional 80,000 samples of award-winning Lemon Tart e-liquids are being sent to vapers in Czechia, Denmark, Germany, Ireland, Slovakia, Spain and Sweden with orders from some of the country’s top vape websites.
Check out these pages to see their Lemon Tart promotions:
Premium brand Dinner Lady launched in 2016 with its Lemon Tart e-liquid, which instantly gained a cult following around the world and has gone on to sell more than 4million bottles internationally. It has won the Ecigclick Awards’ Best Dessert title every year since.
Sample packs are still available, with 10ml samples in 50:50 6mg or 30:70 3mg up for grabs. It’s up to you which you offer and how to share them with customers – with a minimum purchase, or simply every order, with the customer selecting their sample or you matching it to their order history.
Discover the love, taste the difference, try it today!
Find out more about the world-renowned Lemon Tart Dinner Lady e-liquids by emailing sales@vapedinnerlady.com. You can also complete the form below and a member of our sales team will contact you as soon as possible.
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The Vapery, in Centurion, South Africa, launched in 2015 – opening their first storefront a year later in 2016, the same year Dinner Lady launched, and have since opened a second bricks and mortar store too. As well as selling vapes direct, The Vapery has also offered Dinner Lady e-liquids wholesale across South Africa since 2017.
WHAT DINNER LADY PRODUCTS DO YOU STOCK, AND WHAT ARE YOUR BEST SELLERS / FAVOURITES?
We stock most of the flavours except the tobacco range, for now. The best sellers are Lemon Tart, Strawberry Bikini, Suntan Mango and Strawberry Macaroon.
WHY DID YOU CHOOSE TO PARTNER WITH DINNER LADY?
A great brand with quality e-liquids, superb customer service and an all-round great team to do business with.
WHAT MAKES WORKING WITH DINNER LADY SPECIAL?
The flavours produced are world class and the service rendered is something special in itself.
WOULD YOU RECOMMEND DINNER LADY TO OTHERS – AND WHY?
Yes, due to the customer service we have received as well as the success of the products in our stores.
WHO IS YOUR ACCOUNT MANAGER / BUSINESS DEVELOPMENT MANAGER – HOW DO THEY ENHANCE THE DINNER LADY EXPERIENCE?
Kenny Monro is our contact at Dinner Lady, he’s new to the team but has already built a great relationship with us. Our owner Dirk Kristen and manager Luke Denton are always looking at marketing/promotional opportunities with the Dinner Lady brand, working closely with Kenny to make these happen. We believe in the product indefinitely!
To speak to our sales team about how to stock Dinner Lady’s ‘world class flavours’ like the team at The Vapery, get in touch by emailing sales@vapedinnerlady.com or fill in the form below.
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Through our network of e-liquid wholesale distributors and e-liquid retailers, our products can be found in every corner of the world – from Australia to Canada, Russia to Brazil.
After recently revealing our top 10 territories around the world, we’re taking a more in-depth look at the countries where Dinner Lady’s premium e-liquids are stocked.
This month, we take a look at the vape market in Spain, a country where vape is yet to become an established alternative to cigarettes. The two main issues being an anti-vaping stance taken by the Government in recent years and the significantly lower prices pack prices on cigarettes compared with many other European countries.
Only around 1% of the adult population vapes in Spain [eCig Intelligence, 2021], creating an estimated market in 2021 of €132m. A high proportion of the adult population smokes cigarettes in Spain – around the 24% mark across the country in 2020, which is a higher figure than 15 years ago. According to Statista, around 12-13% of those attempting to quit cigarettes use vape as an alternative.
Vape sales are split evenly between online and specialist vape stores, at 45% each, with the remaining sales through traditional retail stores. Typically in Spain, cigarettes are sold in tobacconists, and not in supermarkets or petrol forecourt stores – and vape products also don’t tend to be sold in these retail environments.
One of biggest barriers to adult smokers making the switch from cigarettes to vape is the cost of cigarettes being just €5. Compared to the UK’s £10 a packet (€11) price point, the savings to the consumer don’t stack up in the same way.
By working closely with our strategic brand partners in Spain, we understand the market and can support any new Spanish retailer wanting to join the Dinner Lady Family by stocking our premium e-liquids.
Dinner Lady’s Head of Western Europe Luke Clayton (pictured above) said: “Like in the UK, Spanish vapes are sold under the EU’s TPD (2016) regulations, which limits the sale of nicotine-containing e-liquids to 10ml bottles, 20mg nicotine strengths and 2ml tank sizes.
“Dinner Lady’s 50ml Shortfill or Shake ‘n’ Vape formulation has been consistently popular in Spain, but more recently our Salts range is starting to take over as our best-seller. We were one of the first brands to introduce nicotine salt liquids in Spain, initially in the high strength 20mg, but following feedback from our partners and consumers, we added a 10mg Salts range – which is also selling very strongly.
“From the experience of our Spanish Business Development Manager we know Lemon Tart has an excellent presence in vape stores right across Spain – wherever you go, it’s there. And as a brand, we’re a big hitter – generally within the top five selling brands online and instore.
“The Spanish vape consumer and vape retailer definitely recognise Dinner Lady as a premium offering, and they have our assurance that as a premium brand, our products are manufactured to the stringent standards of the EU’s TDP regulations, adopted into UK legislation.
“We maintain our position at the top end of the vape market, with Dinner Lady’s high quality e-liquids using food- and pharmaceutical-grade ingredients to create a luxury vape experience, and we work closely with our retail and distribution partners to ensure we have the right mix of flavours and formulations for their specific market.”
Little did we know when we launched our original award-winning Lemon Tart e-liquid that the business would grow so far and our e-liquids would become Loved The World Over.
Dinner Lady has an in-house compliance team, dedicated to ensuring our premium vape juices meet or surpass all local regulations for wholesale vape juice wherever you are in the world.
The e-liquids are manufactured at our multimillion-pound headquarters , following the stringent TRPR rules and regulations established by the UK Government, under the EU’s framework for TPD compliant products. And now our best-selling wholesale e-liquids have been submitted for PMTA with the FDA in America.
Take a look at our top 10 countries here, and if your country isn’t on the list, then email sales@vapedinnerlady.com to become a Dinner Lady VIP e-liquid stockist and increase your sales. Additionally, please contact us if you'd like to find out more about Dinner Lady's range of e-liquids in Spain and how we can support your company's growth.
Alternatively, complete the form below and a member of our sales team will reach out to you as soon as possible.
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The UK-based premium e-liquid brand submitted seven flavours, in five strengths, to the FDA in America to seek approval for sale. The application has now been formally accepted by the FDA, and will progress to a preliminary scientific review.
Dinner Lady’s American e-liquids range includes the original, international award-winning Lemon Tart e-liquid, alongside some of our best-selling flavours from the Desserts, Sweets and Fruits ranges.
All available in 0%, 0.3% and 0.6% freebase nicotine, and in 3% and 5% nicotine salt, the PMTA-accepted e-liquid flavours are: Lemon Tart, Berry Blast, Blackberry Crumble, Lemon Sherbets, Purple Rain, Strawberry Macaroon and Watermelon Slices.
Vice President Sales (North America) for Vape Dinner Lady, Mohsin Desai said: “The Dinner Lady PMTA range was specially selected for the American market, in line with our commitment to creating products which provide adult smokers with a less harmful alternative to combustible cigarette smoking.
“The products are formulated and manufactured at our state-of-the-art headquarters, to the stringent standards of the UK vape industry which are respected the world over, and we have faith in their position as market-leading premium vape products.”
The PMTA application took hundreds of hours of research to prepare, with thousands of pages of data supplied to the FDA for analysis. As part of the application, manufacturers must prove their products are appropriate for the protection of the public health, and are not likely to attract non-smokers or those aged under 21.
Chief marketing officer John Taylor added: “We are delighted to have been accepted for PMTA with this range of premium e-liquids and we look forward to working with the FDA throughout the review process as required.
“Dinner Lady’s products have long been popular with consumers looking for an alternative to combustible tobacco products, and to support their move to a less harmful lifestyle – as acknowledged by Public Health England.”
Vape Dinner Lady launched in 2016, and now distributes in 96 countries. Since launching, Dinner Lady has won more than 45 international awards.
To find out more about our USA range of products, email sales@vapedinnerlady.com or fill in the form below and one of our team will be in touch soon.
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Menthol has long been a popular flavour profile for vapers, whether experienced or new to vape – with that oh-so-welcome cooling hit helping to support nicotine cravings, as well as providing an extra fresh kick on the exhale.
And no matter what other flavours your customers choose – there’s a Dinner Lady menthol to suit their palate, falling into two main camps...
Our fresh menthols focus on traditional mint flavour profiles, such as Spearmint, Mint Ice, Ice Menthol and Fresh Menthol. Then there are cool menthols, combined with a chilling hit from Koolada, Mint Ice blended with peppermint, and Ice Menthol straddling the fresh and cool.
So why should you stock the Dinner Lady Menthol range?
Here’s a look at some of Dinner Lady’s favourite menthol e-liquids and products to help you make your next wholesale vape order.
FOR BEGINNERS
The Dinner Lady disposable Vape Pen is a perfect option for adult smokers making the switch to vaping as a less harmful alternative to cigarettes, simple to stock and simple to use, it comes pre-filled with Dinner Lady’s premium 20mg nic salt e-liquid in two of our most popular menthols.
Blue Menthol brings together luscious sweet and fruity mixed berries with a sprinkle of Dinner Lady Love, all entwined with a blast of icy menthol.
By contrast, Fresh Menthol offers a more classic take, creating a crisp and refreshing menthol taste.
ORIGINAL MENTHOL
Mint Tobacco was the first Dinner Lady menthol premium e-liquid, launched as part of the 50:50 range back in 2018, and it remains in the range still today.
It’s another key product to support adult smokers looking for an alternative to cigarettes, with those familiar flavours of tobacco and mint helping to support the switch.
FRUITY Vs FREEZING
Time to ‘tune’ up and take a puff of our fruitiest menthol offering – Cherry Menthol. And yes, if you haven’t tried it, it does taste like those cough sweets, and it is just as soothing too. Your customers will love it cherry much.
And as if the cool chill of menthol wasn’t enough – we double down and up the ante in our Ice Menthol e-liquid, which is the coldest choice around.
KEEP IT COOL
If minty menthol isn’t quite right for your customers, then the Dinner Lady Ice ranges, in 50:50, Salts, 30:70 and Shortfills, offers the cool kick of koolada without the leafy green of mint. Koolada, or menthyl methl lactate, has the same cooling properties as menthol – but without the minty taste, so adding a chill to flavours which might otherwise be overpowered by a minty menthol. Alternatively combine both menthol and koolada for a truely chilling vibe.
And the Ice ranges offer some of our favourite Fruit, Sweets and Drinks flavours with that special chilled vibe.
Dinner Lady’s popular Menthol flavours are an excellent alternative for anyone who favoured menthol cigarettes and now wants a less harmful option.
This range of 50:50s, 30:70s, Shortfills, Longfills, Nicotine Salts and many more e-liquids includes and extensive selection of sweet e-liquids produced in response to consumer demand around the world. Fill in the form below to find out more about stocking Dinner Lady’s premium menthol e-liquids and menthol e-cig disposables.
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The so-called menthol ban came into force on May 20 last year, the latest implementation of the EU’s TPD regulations, adopted in the UK under the TRPR directive.
At the time, it was cited that the menthol tobacco market was worth between £1-2bn per year, in the UK alone. But where has that spend gone?
Throughout May, the Dinner Lady Business Blog is going to take a look at the alternatives to menthol cigarettes, while reflecting on the ban and considering what next for menthol. Check back to read more.
WHY WAS MENTHOL BANNED?
The ban in the UK and EU was driven by an effort to prevent young people taking up smoking, and although dubbed the ‘menthol’ ban, was actually a ban on any cigarette with a ‘characterising flavour’ other than tobacco, and also included skinny cigarettes.
There was a long-standing and incorrect belief that menthol cigarettes were better for health, but there’s little evidence to back this up. However, there is evidence that menthol cigarette smoke relaxes the airways, which in turn makes it easier for people to smoke – as well as the menthol masking any harsh throat hit from the nicotine. With this soothing and easing effect, people can smoke more cigarettes.
WHAT ARE THE OPTIONS FOR FORMER MENTHOL SMOKERS?
Anyone who was a menthol cigarette smoker with the mis-conceived belief it was healthier than regular tobacco already has the seedling of an idea of wanting to stop smoking – right?
So, if that’s the case and they need help finding a proven less harmful alternative to cigarettes then menthol vapes could be a good starting point on their e-cig journey.
Across the Dinner Lady range of premium menthol e-liquids we have seven different flavours. And the beauty of menthol e-liquid vapes is the variety within those ranges – from the fruity Blue Menthol or Cherry Menthol, to cool Fresh Menthol or the simple Spearmint. Menthol flavours have proven especially popular in our new disposable Vape Pen which is, of course, a simple solution for vape retailers as well as being a simple introduction to vape for consumers.
While vaping is acknowledged as a less harmful alternative to smoking, it’s important to remember that giving up cigarettes and tobacco altogether is the best option.
AMERICAN MENTHOL BAN
At the end of April, the American Food and Drug Administration (FDA) moved to ban mint-flavoured cigarettes – after much lobbying because of the negative health impact menthol cigarettes have on certain communities.
Acting FDA commissioner Janet Woodcock said the ban could save lives and ‘address health disparities experience by communities of colour, low-income populations, and LGBTQ+ individuals, all of whom are far more likely to use these tobacco products’.
In the US, menthol cigarettes account for more than a third of all cigarette purchases – which opens an opportunity for vape manufacturers and e-liquid companies in the US, especially for those who have been accepted into the PMTA process.
Any decision on the ban and its implementation will take months, maybe years, giving plenty of time for US vape retailers to ensure they have the best menthol e-cigs and premium menthol e-liquids ranges in store.
To find out more about buying Dinner Lady’s range of menthol e-liquids and menthol e-cigs wholesale, fill in the form below or drop an email to sales@vapedinnerlady.com.
]]>We’ve long advocated for giving adult cigarette smokers the facts around vaping as a less harmful alternative, and this is the latest stage in support from health organisations, including Public Health England and Cancer Research UK, which backs up the messaging.
In the trial, led by academics at the University of East Anglia (UEA), smokers will be given a device and enough e-liquid supplies to last a week, with referral to local stop smoking services and medical advice.
Hospitals taking part include Edinburgh, Leicester, London and Norfolk.
Although e-cigarettes are not available on the NHS, outside of trials, the service does support their use as a less harmful alternative to cigarettes.
During the trial, which is due to start in the autumn, smokers attending A&E departments at the participating hospitals will either be given a vape starter kit and a referral for continuing support, or will simply receive a leaflet with details of local smoking cessation services. The trial will follow both groups for six months, to find out if participants are still smoking one, three and six months later.
One of Dinner Lady’s trained Stop Smoking Practitioners Brian Watts welcomed the announcement, which came on the same day the latest Cochrane Review published its findings that nicotine e-cigarettes may help more people to stop smoking than no support or behavioural support only.
“It is great news that UEA academics and the NHS are setting up this trial and opening more doors to smokers in need of an alternative to cigarettes,” Brian said.
“The support in the UK for vaping as an alternative is world-leading, we’re looked upon as a progressive country in terms of supporting smokers towards a less harmful lifestyle, and this latest trial is further evidence of this approach.
“I look forward to following its progress and reading the results in due course.”
]]>But, at the same time, we can’t shy away from the misleading headlines which fail to demonstrate how vaping has supported millions of smokers in the UK alone, to find a less harmful alternative to cigarettes.
Disappointingly, those headlines are having an impact on many adult smokers who could be making that switch, leaving them asking ‘Is vaping safe?’ Recent figures from Public Health England show that 53% of smokers think vaping is as harmful or more harmful than cigarettes.
Adult smokers keen to make the switch from cigarettes to vape are bound to have questions – they’ve seen the stories about EVALI in the US, about so-called Popcorn Lung, about vapes exploding or catching fire.
The team here at Dinner Lady is always looking to support our retail partners, independent vape stores and e-liquid wholesale outlets, and this is the latest resource we’ve created to help you help your customers.
Here we’re looking at some of the issues raised in recent years, with one of Dinner Lady’s qualified Stop Smoking Practitioners Brian Watts, offering the facts to help our retail partners support adult smokers in making the switch.
“The myths and questions surrounding vape are frustrating for the team at Dinner Lady, and they persist because we are limited in who we can reach to correct the misinformation” Brian explained.
“But the support for vaping from the likes of Public Health England and the NHS is great, and there is so much research going on in the background that the general public doesn’t see. As more research is published, proving the harm reduction properties of vape, hopefully these messages will be more widely discussed – replacing the vape scaremongering we often see now.”
WHY DO I COUGH WHEN I VAPE?
An understandable question – for smokers switching to vape, they’d expect the “smoker’s cough” to clear up, not potentially increase. But the body needs time to adjust and heal from the damage of cigarettes.
Cigarette smoke kills the tiny cilia hairs in the throat, and one of the first changes when stopping smoking is these growing back, which causes a tickling-type of irritation. And as the body starts to clear tar from the lungs, those moving away from cigarettes can find themselves coughing up more phlegm, whichever method of tobacco harm reduction they choose.
There’s also a period of readjustment of inhaling vape instead of smoke. It’s best to take short, slow and gentle inhalations while you become accustomed to the new sensation and to develop the technique which is best for you, gradually increasing the intake as you adjust.
To help soothe and ease these sensations, drink regularly, which also helps combat the dehydration that the production of vapour can lead to. Also, experimenting with the device you’re using and the type and strength of e-liquid will help reduce any coughing you experience. Getting the right balance between the power of the device and the formulation and strength of liquid will help.
DOES E-LIQUID CONTAIN ANTI-FREEZE?
This question comes from the inclusion of propylene glycol – the PG of PG:VG – as one of the two main ingredients in e-liquids, alongside vegetable glycerine, plus flavourings and optional nicotine.
Anti-freeze typically contains the highly toxic ethylene glycol as the active ingredient, in reducing the freezing point of water.
But, propylene glycol (PG) replaces ethylene glycol as the active ingredient in non-toxic anti-freeze, used in places such as food processing systems or water pipes in homes, or for environmentally-friendly formulations.
Propylene glycol, as in the PG in e-liquids, is used in a wide variety of consumable and pharmaceutical products – and is deemed safe for human consumption. It is considerably less toxic than ethylene glycol. In e-liquids, it is used for its solvent properties and low vapour pressure.
PG is recognised by major authorities including the EU and the FDA in the USA as being safe for human consumption, and is often found in consumables including ice cream, to stop it becoming too icy, in margarine to retain its soft texture, or in cake mixtures as an anti-caking ingredient. Propylene glycol is one of the solvents included in the FDA inactive ingredients guide for various preparations including inhalations.
MY VAPE’S NEVER OUT OF MY HAND… WHY IS THAT?
Like any new thing – it’s a novelty. That shiny new smart phone, the latest streaming service, the box-fresh trainers; we bet you feel more attached to them than your previous ones. And it’s much the same thing when switching from cigarettes to vaping.
That newness will also make you more conscious of the habit – something unusual in your hand, the disposable vape pen or your refillable pod-mod, instead of the old familiar cardboard cigarette pack, lighter, or the cigarette itself. You’re so used to those items, you weren’t so aware of their ever-presence.
We remind new vapers adapting from cigarettes, that they’re not all that comparable. While e-liquids do an excellent job in delivering nicotine, especially in nic salts formulations, they don’t completely replicate the cigarette experience. We suggest new vapers replace their cigarette breaks with vape breaks and maintain that daily routine for familiarity and to reduce the feeling of “constantly” vaping. In addition, try taking a similar number of puffs during that break – try eight to 12 inhales per vape break, and to experiment with formulations to find the right strength and mix of e-liquid to best meet your personal needs.
AM I INCREASING MY NICOTINE ADDICTION BY VAPING?
Only you the consumer can answer that, but the purpose of vaping is to take an adult smoker on a tobacco harm reduction journey by supporting their nicotine withdrawal symptoms’. But, it is up to the consumer to manage that journey, with support and education from their vape supplier, to help them make informed choices about the e-liquids they buy to reduce the strength.
By offering adult smokers a wide range of e-liquid formulations, they have the option of nicotine strengths and ratios, to find the one which best matches their need. Retailers must have the product knowledge to support their customers in matching their cigarette habit to a similar vape experience – for example to offer nic salts to the heavy smoker or 50:50 to a lighter smoker. A retailer needs to know how many cigarettes a customer smokes daily, how and when smoking fits into their routine, what access they have to vaping during the course of a day, and how they plan to introduce vaping into their current rituals.
Armed with that knowledge, a retailer can then advise a customer about the vape journey and how to reduce nicotine strengths, which in turn reduces the addiction. The end goal being for an adult smoker to become cigarette-free and ultimately nicotine-free.
WHAT ABOUT SECOND-HAND VAPOUR – IS SECOND-HAND VAPOUR HARMFUL?
It’s understandable to ask this question, when the effects of second-hand smoke have been reported for years now, and that many of the health risks from smoking translate directly to those inhaling second-hand smoke. The risk of heart disease, lung cancer and strokes are all increased by inhaling second-hand smoke – the same smoke proven to contain thousands of chemicals and tens of cancer-causing ingredients.
However with vaping, the nicotine is inhaled through a vapour. While studies on the impact of second-hand vapour are rare, the current evidence shows there is no significant risk. Alongside this, and backing up the evidence, it has been proven that vapour produced by e-cigarettes breaks down in seconds, compared to the 30 to 45 minutes it takes for cigarette smoke exhalation to dissipate. With vape exhalation disappearing so quickly, there’s no time for it to sink into clothing, furnishings and even walls over time in the way cigarette smoke does.
It is important for vapers to remember that although the levels will be minimal, nicotine can still be present in second-hand vapour. While nicotine in itself is not damaging to health, it is addictive and some people would rather avoid second-hand vapour for this reason. The key here – be polite when vaping around others.
I HEARD THAT E-LIQUIDS WERE KILLING PEOPLE IN AMERICA…
In 2019, there was an outbreak of a lung injury dubbed EVALI (e-cigarette or vaping use-associated lung injury) in the USA. News of these cases went round the world – and the vaping industry took a massive hit.
It soon became apparent that these cases were linked to people using homemade or black-market THC (psychoactive cannabis compound) e-liquids which contained vitamin E acetate. Vitamin E acetate was never found in any vape products in the US, nor the UK. It is a banned ingredient in the UK under the Tobacco and Related Products Regulations 2016 – the legislation which saw the EU’s TDP rulings adopted into UK laws.
Because of this prohibition on the use of vitamin E acetate, the risk of getting EVALI after using a UK-manufactured and regulated e-liquid, such as Dinner Lady, is low.
E-CIGS CAN EXPLODE OR CATCH FIRE
Like any electric device – there’s always a very slight chance of a manufacturing defect and / or user error, including poor maintenance. And most reports of e-cigs exploding in people’s pockets or catching fire are connected to the latter.
Vapers are advised to always use the correct charger for their e-cig, which means the one supplied with it, and to not carry loose batteries in your pocket, where keys or cash can create a circuit and spark. Replace batteries regularly and do not over charge your device.
VAPING TARGETS TEENAGERS
Natural teenage curiosity will never be wiped out – and as part of that, they are drawn to the forbidden, hence why experimenting with cigarettes has long been had an appeal among this age group.
Vaping is often criticised as a gateway to cigarettes, yet research in the UK has found no strong link between the two, with regular vaping among young people at very low levels. In a survey of 11 to 18-year-olds published in February 2021, out of nearly 2,000 never smokers – not a single one reported vaping daily.
Many critics have pointed fingers at the vape industry for appealing to youngsters, and it’s fair to say some companies have gone too far with their marketing campaigns. However, there are many, many more responsible vape companies out there, whose sole aim is to support adult smokers looking for a less harmful alternative – many vape companies have been created by ex-smokers who have experienced this for themselves.
From a Dinner Lady perspective, we’re founded on the idea of nostalgia – taking adult smokers ‘back to a time where things just didn’t matter’. Our brand imagery has always been more mature than many of our competitors in the market – no cartoon-like characters or youth-style graphics. Our softer colour palette and typography has been carefully crafted to stand out, but without drawing in minors who would likely be more enticed by edgy brand designs.
We believe these combined factors, as well as the fact that we have firmly positioned ourselves as a premium e-liquid manufacturer, with the associated higher-end price point, is likely to serve as a deterrent to potential underage consumers.
The more we talk about these myths, share the facts and answer the questions, the more adult smokers will be encouraged to make the switch to a less harmful alternative. There are huge amounts of research being carried out on a regular basis to find out more about how effective vaping can be, and it’s our duty as a premium e-liquid supplier to support this.
Drop us a message using the form below if you have a question about vaping that you’d like us to look into. Alternatively, get in touch for more information about Dinner Lady’s TDP compliant e-liquids and our new disposable Vape Pen.
]]>Through our network of e-liquid wholesale distributors and e-liquid retailers, our products can be found in every corner of the world – from Australia to Canada, Russia to Brazil.
After recently revealing our top 10 territories around the world, we’re taking a more in-depth look at the countries where Dinner Lady’s premium e-liquids are stocked.
This month, we take a look at the vape market in France, a country where vape is increasingly finding its place and its popularity as a less harmful alternative to cigarettes is growing – used daily by around 2.5% of those aged 15 to 75, of which 41.2% are ex-smokers. The latest figures suggest 4% of adults – 2.1m people – use vapes [eCig Intelligence, 2021].
VAPE AS AN ALTERNATIVE
A study by Public Health France / Sante Publique France in 2016 found that e-cigarettes have become the country’s “leading smoking cessation method” – used by 27% of smokers during a quit attempt, ahead of nicotine replacement therapies at 18%. And the study Association Between Electronic Cigarette Use and Smoking Reduction in France found that smokers who vaped were at least 1.5 times more likely to quit completely.
A reduction of 1m smokers in France between 2016 and 2017 was initially attributed to public health initiatives to reduce smoking, such as price hikes and plan packaging, but a follow-up study also found two thirds of people felt the increasing popularity of vape was a more important factor.
In more recent research, published online at Statista in January 2021, the top two reasons to turn to e-cigarettes is to save money, according to 56% of respondents, or to find an alternative to smoking tobacco (53%). Almost half see them as a ‘way to care for their health’, according to the study.
By working closely with our strategic brand partners in France, we understand the market and can support any new French retailer wanting to join the Dinner Lady Family and stocking our premium e-liquids.
REGULATIONS ACROSS EUROPE
Dinner Lady’s Head of Western Europe Luke Clayton said: “We know that specialist vape shops are very popular in France and that experienced vapers certainly prefer to buy their products there instead of at tobacco shops, because they get the expert customer service which the vape industry is known for around the world.
“Like the UK, French vapes are sold under the EU’s TPD (2016) regulations, which limits the sale of nicotine-containing e-liquids to 10ml bottles, but there is also a great interest in 50ml Shortfills and a very large and developed market for DIY vapes, around 33% of vapers [eCig Intelligence 2021] – using products such as Dinner Lady Concentrates.
“Tabacs are still a key part of the French vape industry, offering a convenient place for cigarette smokers to first experiment with vape as an alternative. Closed pod devices are gaining popularity in this retail environment, and they’re also where disposables such as the Dinner Lady Vape Pen, which is launching in France next month, are finding a home as they offer the introduction to vape for adult smokers.
“We understand that there is a degree of caution about e-liquids not produced in France. But, we assure any French vape retailer, that as a premium brand, as a UK brand, we manufacture our products to the same TPD regulations adopted in the UK legislation. We maintain our position at the top end of the vape market, with Dinner Lady’s high quality e-liquids using food- and pharmaceutical-grade ingredients for a luxury vape experience.”
GLOBAL CAPABILITIES
Little did we know when we launched our original award-winning Lemon Tart e-liquid that the business would grow so far and our e-liquids would become Loved The World Over.
Dinner Lady has an in-house compliance team, dedicated to ensuring our premium vape juices meet or surpass all local regulations for wholesale vape juice wherever you are in the world.
The e-liquids are manufactured at our multimillion-pound headquarters , following the stringent TRPR rules and regulations established by the UK Government, under the EU’s framework for TPD compliant products. And now our best-selling wholesale e-liquids have been submitted for PMTA with the FDA in America.
Take a look at our top 10 countries here, and if your country isn’t on the list, then email sales@vapedinnerlady.com to become a Dinner Lady VIP e-liquid stockist and increase your sales. Alternatively, complete the form below and a member of our sales team will reach out to you as soon as possible.
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Ryan launched Right Vape in Northampton in 2017, and has been stocking Dinner Lady products in-store and online for the past three years. Initially he bought from distributors, but now buys vape wholesale direct from Dinner Lady, enjoying the close relationship of knowing the trends we’re leading the way with.
His current favourite is the new-for-2021 Dinner Lady Vape Pen, proving that the disposable e-cig has great appeal to experienced vapers, as well as those looking for a simple introduction to vape.
“My Dinner Lady favourites? The entire range!” Ryan said. “We love all the Shortfills, 50/50, Salts and Vape Pen disposables. My personal favourite e-liquids are Lemon Tart, Kiwi Melon and Tropical Fruits in 50/50 – I’ve always got Lemon Tart on the go in something I’m vaping.
“I was surprised at how much I use the new disposable, the Dinner Lady Vape Pen. I find nic salts can be a bit intense to have in my vape all day but using them in a disposable, for when I would like a cigarette, really works for me. Then I use my 50/50 all day when I’m just vaping casually. I’ve used the disposables a lot when I’m out walking and they will be amazing when the pubs are back in their full flow.”
A DINNER LADY SINCE 2017
Here at Dinner Lady, we’re proud to be a premium UK vape brand, and we work so carefully to create lasting retail partnerships. And that’s something Ryan has recognised.
“I like having a dedicated account manager who knows the range and can keep me up to date with the direction the brand is going in," Ryan said. "This is a relatively new industry which is ever evolving and I like to know what is new and popular as trends change.
“You know what you are getting with Dinner Lady products, they are brilliant quality and quality that is consistent. At Right Vape we only stock quality brands and I’m proud to serve Dinner Lady to my customers.
“I just love the buzz of a big brand. Dinner Lady have always been so creative with their products and marketing and that makes our job in store so much more rewarding.
“From a wholesale vape point of view, Dinner Lady is such a professional company to deal with. Ordering is simple, delivery prompt, I’m not over-sold to but I’m totally supported if I need anything.”
“SOMETHING FOR EVERYONE”
“I would recommend any retailer should definitely give Dinner Lady a go!” Ryan added. “I recommend Dinner Lady to any of my customers from a product point of view because there is something for everyone with regards to flavour and liquid type.
“And that’s why the brand works for retailers – your customers will love the products and you won’t get stuck with slow moving lines. They will also help you if you need any marketing or help with merchandising.
“My Account Manager is Maisie Black, she is so helpful and keeps me updated with new products and general news. The weeks fly by running the business, so I find her calling every few weeks really helpful with keeping up to date and organised with my orders and upcoming new releases. She isn’t pushy and I really respect that.”
To speak to our sales team and get the ‘big brand buzz’ of working with Dinner Lady like Ryan at Right Vape, get in touch by emailing sales@vapedinnerlady.com or fill in the form below.
Adult smokers need to be armed with the facts about vaping so they can make an informed decision to move away from cigarettes towards a less harmful alternative.
By stocking Dinner Lady’s premium e-liquids and Vape Pen disposable e-cigs, retailers are giving their customers the chance to experience some of the very best vape products on the market – offering high quality flavours and smooth delivery, which will support their vaping journey.
In the latest of our VApril blog posts, we’re giving our vape retail partners a resource to support adult smokers in finding out more about their choices, with this handy FAQ guide to vaping for beginners, looking at some of the most common questions about vaping.
WHAT ARE E-CIGARETTES?
E-cigarettes, also known as vapes or e-cigs, have become a very popular alternative to cigarettes in the UK – backed by the NHS and Public Health England for smokers looking for an alternative to cigarettes and traditional tobacco products.
HOW DO E-CIGS WORK?
All e-cigs work by heating e-liquids to create a vapour. They allow a user to inhale nicotine through this flavoured vapour, rather than through tobacco smoke produced through combustion.
Different types of e-cig are available from disposable Vape Pens to rechargeable devices – which are refilled with e-liquids, containing differing strengths of nicotine. These range from the sleek personal vaporisers, perfect for most users, through to the sub ohm or mod devices used for blowing bigger clouds at lower strengths.
HOW WILL VAPING HELP ME STOP SMOKING?
There are 3.2m vapers in the UK – 2m of those are ex-smokers, 1.2m are current smokers, according to figures from ASH in October 2020.
Vaping combined with face-to-face support is twice as effective as other nicotine replacement products, eg. gum or patches, according to a major UK trial in 2019.
Vaping works by allowing consumers to combine the right e-liquid formulation, with the right nicotine strength with the right device to help them manage nicotine cravings. Vapers are encouraged to use their device as much as they feel necessary, especially in the early days, to find their personal balance of use in replacing cigarettes as part of their daily routine.
The best benefits from vaping are seen when users stop smoking cigarettes completely.
IS VAPING SAFE?
E-cigs and vaping products in the UK are highly regulated for safety and quality, under the EU's TPD compliance framework - which was adopted into the UK under the Tobacco and Related Products Regulations (TRPR) in 2016. Dinner Lady’s full range of e-liquids and vape devices are manufactured under the UK’s stringent guidelines.
E-cigarettes, Vape Pens and vaping products don’t produce tar or carbon monoxide – two of the most harmful elements of cigarette smoke – because they do not burn tobacco.
Nicotine is a highly addictive substance, but in itself is relatively harmless. However, many people think that nicotine is the cause of smoking-related cancers. It isn’t. Although nicotine causes serious addiction, it is the 5,000-plus other chemicals in cigarette smoke which cause most of the harm, such as tar and carbon monoxide.
E-cigs are not completely risk free, but they carry a small fraction of the risk of cigarettes. They do not contain the most harmful elements of tobacco smoke.
WHAT DO E-LIQUIDS CONTAIN?
The main base ingredients of e-liquids are propylene glycol (PG) and vegetable glycerine (VG), with nicotine and flavourings. PG and VG are commonly found in many household products and consumables. PG is commonly used in processed foods to maintain stable moisture levels and in personal hygiene and cosmetic products. VG is found in cough syrup and gum sweets, and is typically made from rape seed, palm oil or other vegetable extracts.
Low VG e-liquids, such as Dinner Lady’s 30:70 or Shake ‘n’ Vape / Shortfill ranges, allow for greater vapour production – perfect for cloud chasing, but they do not carry nicotine as effectively. High PG vape juice gives sharp flavours and satisfying throat hit.
HOW MUCH DOES VAPING COST?
A smoker can make the switch for as little as £4.99 for a Dinner Lady Vape Pen, an ideal alternative to cigarettes, offering 400 puffs – equivalent to 20 cigarettes, at around half the price of a packet.
As a smoker makes their more long-term transition away from cigarettes, a refillable and rechargeable vape device is the best value vape option, costing as little as £15, rising to hundreds for customisable mod devices. Then there’s the on-going cost of tanks, coils and batteries – around £10-20 a month, and e-liquids which cost anything from £1 for low cost vape juices, through to premium e-liquids around the £4-£6 mark for 10ml.
Of course, personal use will then dictate the exact running costs, but consumers can get an idea of their savings compared with cigarette smoking by using the Dinner Lady savings calculator on our website.
HOW DO I CHOOSE THE RIGHT E-LIQUID OR VAPE FOR ME?
The Dinner Lady disposable Vape Pen is a ready-to-vape e-cig, filled with award-winning e-liquid flavours in a salt nic formulation, offering 400 puffs, equivalent to 20 cigarettes, and an ideal product for adult smokers new to vape.
The Vape Pen has been designed to support the transition away from the harm of cigarettes by supporting the triggers of smoking such as the hand-to-mouth movement, the draw action, throat hit, and the production of visual vapour.
Salt nicotine e-liquids – aka nicotine salts, salt nic, nic salts – is a next-gen vape product and are well suited to those new to vape, delivering higher strengths of nicotine without a harsh throat hit. Salts also absorb into the blood stream more quickly and easily, to satiate the nicotine cravings more rapidly, more effectively supporting those making the switch from cigarettes to the less harmful alternative of vaping.
These two options are a great place to start when making the switch.
SUMMARY
Vaping is a highly regulated and less harmful alternative to cigarettes, which when used correctly – and with appropriate support, can be a highly effective tool in tobacco harm reduction.
As a vape retailer and vape wholesale distributor partnering with a well-loved reputable UK vape brand such as Dinner Lady, you can rest assured, that you are supplying high quality e-liquids sure to drive return custom and repeat sales.
To find out more about partnering with Dinner Lady and becoming a stockist of some of the best e-liquids, fill in the form below and our team will be in touch. And if there’s a question you hear regularly from new consumers that we’ve not covered – let us know and we’ll add to the post…
]]>MEMBER NAME & JOB TITLE
Kenny Monro, Business Development Manager – Rest Of World
HOW LONG HAVE YOU WORKED FOR DINNER LADY – AND ANY PREVIOUS POSITIONS IN THE COMPANY?
I’m relatively new to Dinner Lady having joined in January 2021, after previously working in sales in the hospitality industry.
HOW/WHY DID YOU COME TO JOIN VDL?
It sounded a really interesting prospect to join a premium e-liquid brand like Dinner Lady – especially in the international team.
I vape myself, so was intrigued to find out more, because from the outside looking in, I could see there’s a lot of growth in the industry. It stuck out to me that there were a lot of jobs on offer at Dinner Lady, at a time when many other industries aren’t recruiting, it showed me that it’s a growing company with a lot of ambition.
WHAT ARE YOUR FAVOURITE VDL PRODUCTS AND WHY?
I really like the Vape Pen, and really enjoyed the Mango Ice version of Dinner Lady’s disposable e-cig. In fact, I would choose the Vape Pen over anything else at the moment, the flavours are excellent and the convenience of being able to unwrap and go is ideal.
I’m working my way through the all the flavoured vape juice – but I’ve been converted to Dinner Lady’s superior quality flavours and formulations. I used to buy whatever e-liquid was available, but now I can really tell the difference between a budget e-liquid and a high quality vape juice like Dinner Lady. Berry Blast from the Dinner Lady Salts range is currently in my device, but nothing has disappointed me yet.
WHAT’S BEEN YOUR BIGGEST CHALLENGE SINCE JOINING VDL?
Understanding a totally new industry and a new market has been a huge task since joining Dinner Lady. I’ve worked on some high-level accounts but it’s always been UK-based, so learning about vape and learning about vape in Africa, and all the variations of regulations, the changing landscape in the market, even the geography – it’s been really interesting.
In the UK and Europe, regulations limit bottles to 10ml e-liquids, but if I offered that in South Africa they’d laugh – they’re used to 100ml vape juices, or bigger. Then there’s all the questions of taxation, imports etc., there’s a lot to learn but I’ve loved it.
WHAT’S BEEN YOUR BIGGEST SUCCESS SINCE JOINING VDL?
Securing new accounts has been a real buzz – especially when it’s a totally new market for the company like Mongolia. From an in-bound enquiry, I’ve won a disposable e-cigarettes wholesale contact to supply the Vape Pen Max and the global Vape Pen, and we’re hoping this new account will grow pretty quickly.
WHAT MAKES WORKING FOR DINNER LADY SPECIAL?
Speaking to people in so many different countries has been a real highlight – I’ve got a new e-liquid wholesale contract this week in Mongolia. Never did I expect to be able to do that until joining Dinner Lady.
I work on accounts across Africa, and primarily South Africa, but working alongside the whole Rest Of World (ROW) team it’s been fantastic to see how well known and loved Dinner Lady is and the reputation the brand has around the world. From speaking to customers, I’ve had such a great reaction to being with an award-winning vape company like Dinner Lady, customers see us as an excellent company – and that’s helped build the relationships. It’s exciting to be part of such a high quality company.
I’ve asked so many questions since starting, but everyone has been so supportive with information, and really make you feel part of the Dinner Lady family, and that’s something which everyone here tries to share with their customers too.
WOULD YOU RECOMMEND WORKING FOR DINNER LADY TO OTHERS – AND WHY?
Absolutely, it’s a great team and a company that is going places. Dinner Lady is selling a high quality vape product and draws so much respect from customers thanks to its global reputation, yet internally it retains a family feel to the business.
Walking around the head office, it’s been exciting to meet the different teams – our internal studio and designers, marketing, outreach and engagement, compliance, there’s so much goes on behind the scenes to support the sales teams and to make Dinner Lady the market-leading brand it has become.
If you’re a vape retailer looking to source the premium vape juice from the award-winning e-liquid brand Dinner Lady, or looking to sell Dinner Lady’s global disposable e-cigarettes wholesale, fill in the form below to find out more.
]]>The Vape Industry in the UK, and beyond, has been constantly challenged to change and adapt, fought hard to stay afloat and hopefully we can now look to a brighter future.
What has impressed us all here at Dinner Lady has been that fighting spirit, the resilience and the flexible approach vape retailers have shown. Don’t forget that drive and determination as we move towards the new normal.
Doors were closed by the UK Government – who stood firm in their belief that vape stores were not an essential retailer. Tell that to the 2million UK vapers who are former smokers.
There were concerns that vapers may turn back to cigarettes during the pandemic, when vaping stores had to shut up shop. Luckily, vape business owners found their way through, whether by increasing their social media presence, launching websites, or setting up click and collect systems through their shops.
Whichever option, our sales teams here at Dinner Lady have been working throughout to support our vape shop retail partners and vape wholesale suppliers, to ensure businesses could run as smoothly as possible.
GETTING READY
As non-essential retail reopens in England and Wales from April 12 and in Scotland from April 26 (Northern Ireland TBC, click and collect from April 12), vape store owners need to make sure they’re following all COVID-secure guidance for their specific nation.
Take some time to read up and revise the latest guidance, get your measures in place, and understand all the rules or guidance regarding spacing, ventilation, numbers of people in store, and the wearing of facemasks by both staff and customers.
USE SOCIAL MEDIA
Keep your loyal customer base up to date with how you plan to run things after reopening – let them know if click and collect or delivery services will continue when you reopen for face-to-face sales, give them a chance to ask questions, maybe even create a simple video walking through how a visit to the store will now run.
Consider running some re-opening offers or competitions on social media, to get those customers engaged again and excited about coming back to the shop and seeing what’s new to buy. And don’t forget to ask them to review your service and COVID-secure measures to help reassure others who may not yet be ready to visit.
RETAIL SOLUTIONS FOR CONVENIENCE
Even where consumers are ready to re-enter the high street, bricks-and-mortar environment, shopping habits have changed. Consumers may be less likely to browse, less willing to pick up and touch products, and will be keen to get their products and go.
To support these changing habits, we would recommend displaying products in our new eye-catching counter-top units (CTU), which have been specially-designed to be highly effective in driving the rate of sale. Currently available in limited edition promotional bundle packages for the Dinner Lady Vape Pen and Salts/50:50 ranges.
These CTUs offer excellent value for money for retailers, with deals on Dinner Lady’s best-selling vapes to be passed on to customers. CTUs are probably the most power-packed option for their size and the potential return on investment, for both vape wholesale outlets and independent vape retailers.
Any size of store can fit in a CTU, or two, and be confident of attracting additional sales and repeat purchases.
BEST NEW VAPES
With stores shut for the past four months, vapers will be excited to hear about best new vape juice and new products you’re offering in store and this will encourage them to visit. Make sure you have all the latest innovations from the best vape brands available.
Dinner Lady fans will be keen to get their hands on the new Vape Pen disposable, which has already been a big hit with online vape stores and vape wholesale distributors. Now is the opportunity to tell customers about its advantages face to face. Quite simply, we believe it is the best wholesale disposable e-cig on the market.
KEEP IN TOUCH
Whatever questions or concerns you may have about reopening and the next few months of trade, please always remember that your Dinner Lady Account Manager or Business Development Manager is here to support your business. So whether you want an update on our latest best-selling e-liquids, the wholesale e-cig options, want to try some new retail solutions or promotional activities, we’re here to help. It’s easy, simply complete the form below and a member of the sales team will get back to you as soon as possible.
]]>But retailers need to consider a few things before investing in new lines, such as how best to present the products and how to maximise sales. Here at Dinner Lady we always work hard to support our retail partners whether in vape wholesale or selling e-liquids direct to independent vape stores around the world.
Part of our exceptional customer service is to ensure we offer the best vape marketing and point of sale support – whatever the retail environment.
NEW FROM DINNER LADY
The Dinner Lady disposable Vape Pen, new for 2021, is already proving a hit with vapers, both new and experienced alike, thanks to its ease of use and convenience. Quite simply, we believe it is the best wholesale disposable e-cig on the market.
It’s a simple and affordable beginners vape kit for smokers looking for an alternative to cigarettes, offering 400 puffs (equivalent to 20 cigarettes) of 20mg salt nic e-liquid – at an RRP of £4.99, costing less than half the price of a packet of cigarettes.
By contrast, for the experienced vaper, it’s a perfect way to try different flavours from Dinner Lady’s award-winning vape juices, and an idea back-up device – with no mess, no fuss and no refills needed, just open the box, remove the safety caps and vape.
Dinner Lady’s disposable e-cigarette is available in a full range of up to 13 of Dinner Lady’s premium vape juice flavours, including Vape Pen exclusives Banana Ice, Citrus Ice, Fruit Mix, Mango Ice and Strawberry Ice, as well as Dinner Lady’s iconic international award-winning Lemon Tart, classic best-sellers Bubblegum Ice, Lemon Sherbet Ice and Strawberry Macaroon. Each flavour has been specifically optimised for the device to create the best possible vaping experience; your last puff is as good as the first.
WHY STOCK DINNER LADY’S DISPOSABLE?
For retailers, the opportunities offered by the Vape Pen disposable e-cig are numerous.
Smokers looking for a less harmful alternative to cigarettes can often be intimidated by the choices involved when first exploring vape. How to choose an e-liquid, what’s the best vape juice, which e-cig should I buy, are all questions which can be overwhelming at the start. Remove all of those concerns and gently guide new customers through their vaping journey with the Vape Pen disposable – and once they’re comfortable, convert them onto refillable devices and the full range of Dinner Lady e-liquids, with nicotine strengths and formulations to suit everyone.
And as we move towards lockdown easing in the UK, the Vape Pen is a brilliant alternative for experienced vapers to carry as a back-up device when they’re out and about, as there’s no need to carry accessories such as tanks, coils, batteries and juice, or when they simply want a more discreet device.
MAXIMISE YOUR VAPE SALES
For a limited time only, the new Dinner Lady Vape Pen disposable is available to vape wholesale retailers and specialist independent vape stores across the UK in an eye-catching counter-top unit (CTU) specially-designed and highly-effective in driving the rate of sale.
Offering excellent value for money, this introductory CTU bundle deal features a selection of 45 Vape Pens in nine premium flavour Dinner Lady e-cigs presented in an eye—catching and compact display pack. In addition to the Vape Pen CTU, we’re offering our vape wholesale customers free shipping, a complimentary PPE Care Pack and free Point of Sale kit, all included in the introductory offer price of £86.40. This allows retailers to offer an attractive introductory price of £3.49, passing on a £1.50 saving to their customers (based on standard £4.99 RRP).
Alongside this, we’re also offering a NEW 10ml CTU Bundle, jam-packed with Dinner Lady’s best-selling Salts and best selling 50:50 e-liquids, and again including shipping, PPE Care Pack and Point of Sale kit. Look out for some of our most popular vape juices, such as the international award-winning Lemon Tart, as well as Dinner Lady's leading best-selling vapes.
Although gantrys and vape walls can make for great impact and sales, in our experience, CTUs are probably the most power-packed option for their size and the potential return on investment for retailers and wholesalers. Any size of store can fit in a CTU, and be confident of attracting additional sales and repeat purchases. A CTU positioned at the till point puts products within the customer’s eye-line and within easy reach to pick up, feel the product, and read the label – which gives store staff a chance to engage with customers and to tell them more about the Vape Pen.
GROWING THE MARKET
Disposables have been growing in popularity in both the UK and around the world during the past two years, adding to the booming industry’s growth world-wide.
In a recent study of UK vape wholesalers and e-liquid retailers, Dinner Lady found that 57per cent were already stocking disposables. If you’re among the 43% not already on board, the Dinner Lady Vape Pen disposable CTU bundle is the perfect chance to try the market with your own customers.
Packed in the cardboard CTU, the Vape Pen is simple for retailers to stock – with no specialist product knowledge needed. Likewise, it’s simple for consumers to use; just open the box, unwrap, remove the caps and it’s ready to vape, charged and pre-filled with Dinner Lady’s premium quality e-liquids.
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Not just an e-cig wholesale supplier in the UK but a customer-approved vape brand with excellent, user-friendly products, Dinner Lady is the go-to for wholesale disposable e-cigarettes, e-liquids and all other vaping products.
When you buy Dinner Lady’s disposable e-cig wholesale, we provide exceptional customer service, product samples, marketing and promotional support, exclusive pricing, new product launch information and access to an excellent B2B ordering portal.
As more and more smokers switch to vaping, stocking a simple and convenient replacement is key. Popular among consumers and retailers, the Dinner Lady Vape Pen e-cigarette is a must-have for vape stores everywhere.
To find out how we can work together to fuel your business to great success, shoot an email sales@vapedinnerlady.com. Alternatively, complete the form below and a member of the Dinner Lady sales team will get back to you as soon as possible.
]]>As VApril is set to launch, we take a look at the best Dinner Lady products to help adult smokers make the switch to vaping.
We firmly believe smokers should have the facts about making the switch from cigarettes to vaping, and back the annual VApril campaign – which sees the UK vape wholesale, manufacturing and retail sectors come together to promote the benefits and help people make an informed decision.
Be prepared with our specialist advice that will support your customers in making informed decisions about vaping.
DINNER LADY: PREMIUM VAPE PRODUCTS FROM A PREMIUM VAPE BRAND
When you stock Dinner Lady's premium e-liquids, you can rest assured you've got one of the best vape brands in store.
The UK has some of the strictest regulations in the world when it comes to vape manufacturing, under the EU's TPD compliance framework - which was adopted into the UK under the Tobacco and Related Products Regulations (TRPR) in 2016.
This regulatory framework ensures quality, safety and sufficient labelling for consumers. It also includes providing detailed information about ingredients to the Medicine and Healthcare Products Regulatory Agency (MHRA).
Manufacturing our e-liquids right here in the UK, here at Dinner Lady we're proud that all our ingredients are at least food grade, and often pharmaceutical grade.
DINNER LADY’S DISPOSABLE VAPE PEN
We know there are various challenges to making those first tentative steps away from smoking cigarettes. And it was these challenges we wanted to meet when developing the Dinner Lady disposable Vape Pen.
It was designed with smokers in mind: A similar shape to traditional cigarettes, a draw action to replicate the use of a cigarette and a specially optimised e-liquid to best match the nicotine needs of those making the switch to vape.
Traditional vape products, with coils, tanks, batteries, pods, mods and the like, can be intimidating to new users. The Vape Pen was created for simplicity: Containing a fully-charged Grade A battery and pre-filled with Dinner Lady's premium e-liquid, there are no messy or fiddly accessories. Simply open and vape, with that familiar hand-to-mouth action that many smokers find hard to replace with other harm reduction products.
Then there's the e-liquid itself. The new for 2021 UK and EU Dinner Lady disposable Vape Pen uses a 20mg nicotine salt e-liquid, in a range of new flavours alongside the classic original Lemon Tart and favourites like Strawberry Macaroon and Bubblegum Ice. The nicotine salt e-liquid was selected specifically for the way it most closely replicates the nicotine hit created when smoking cigarettes, and the speed at which it's absorbed into the blood stream.
The Vape Pen offers an excellent in-store opportunity to support new customers who want to explore vape for the first time this VApril. Priced at £4.99, significantly less than a pack of 20 cigarettes, the disposable e-cig allows consumers to find their flavour match, and promises that the last puff will taste as good as the first.
DINNER LADY NIC SALTS
Salt nicotine – aka nicotine salts, salt nic, nic salts – is a next-gen vape product and relatively new to the market. Compared with the original e-liquid formulations, which use a synthetic freebase nicotine, salt nicotine formulations source their nicotine from a naturally occurring salt found within tobacco leaves.
The benefit of nic salts for people who are new to vape, is that nic salt juices can deliver higher strengths of nicotine without a harsh throat hit. They also absorb into the blood stream more quickly and easily, to satiate the nicotine cravings more rapidly. All this combined, means the Dinner Lady Salts range is an excellent e-liquid to offer adult smokers who want to switch away from cigarettes to vape, as nic salts will best replicate the nicotine delivery they are used to.
Growing in popularity, nic salts have a 50:50 base liquid but are smoother than freebase 50:50 vape juices at higher nicotine strengths. The Dinner Lady Salts come in all our best-selling flavours and in 10mg or 20mg strengths – to help support vapers in reducing their nicotine intake.
With the versatility of a 50:50 base liquid, a nic salt juice is best suited to pens or pod devices, or disposables such as the Dinner Lady Vape Pen.
CHALLENGING MISINFORMATION
As a retailer, you may find that adult smokers investigating vape for the first time want to know more about statements such as the “95% less harmful than cigarettes” messaging from Public Health England. It’s important that you’re prepared with some of this information to allay these concerns.
For example, 40% of smokers and ex-smokers wrongly think nicotine is the biggest cause of smoking-related cancers – which can prompt questions over the nicotine content of vape juices. The evidence, however, shows nicotine actually carries minimal risk of harm to health compared to smoking. Although nicotine causes serious addiction, it is the 5,000-plus other chemicals in cigarette smoke which cause most of the harm such as tar and carbon monoxide.
Public Health England’s latest evidence review was published in February 2021.
Visit the Dinner Lady Blog throughout VApril for more posts to help you challenge misinformation and support customers’ vaping journey.
DINNER LADY: PROVIDING RETAIL SOLUTIONS
Not just an e-liquid wholesaler or distributor but a responsible manufacturer, Dinner Lady is a UK-based vape brand helping consumers around the world to make the transition from smoking to vaping.
Manufacturing MHRA and TPD e-liquids from state-of-the-art cleanroom laboratories in the UK, Dinner Lady has the very best products to help your customers make informed decisions about vaping.
And as a retailer, when you buy Dinner Lady’s disposable Vape Pen wholesale, you will receive best-in-class disposable e-cigarettes to support your customers. Choosing Dinner Lady’s best-selling e-cig to buy in bulk will also equip you with the very best marketing and promotional support to underpin your day-to-day business activities.
For more information on how Dinner Lady can support your business as an e-cig wholesale supplier, read our guide to buying disposable e-cigs wholesale or get in touch with the team by completing the form below.
]]>BUYING COMPLIANT E-LIQUID WHOLESALE
Manufactured and shipped from state-of-the-art facilities in the heart of the North West, Dinner Lady’s premium vape juices adhere to strict quality control measures and regulations.
When buying wholesale vape juice and e-cigs, you can rest assured that all Dinner Lady 50:50s, 30:70s, Shortfills, Nicotine Salts, Concentrates, Nicotine Shots and Vape Pens are all fully TPD compliant and suitable for sale in the UK and EU.
Numerous e-liquids have also been submitted to PMTA for the USA and international markets – visit our flavour pages for more information on formulation compliance for each vape market.
Our in-house compliance and legal teams work to ensure our products are suitable for sale in each of the 96 countries where they're distributed - meeting and often surpassing the local regulatory framework, thanks to the stringent controls set in the UK.
AWARD-WINNING FLAVOURS
With Dinner Lady's Lemon Tart named Best Dessert Flavour at the Ecigclick Awards for the fifth year running, Dinner Lady’s internationally loved e-liquid flavours are available to buy in wholesale and bulk quantities for your vape business – buying premium e-liquid juice wholesale has never been easier.
VAPING ENTHUSIASTS
An e-liquid wholesale supplier with a difference, the Dinner Lady team is full of true vaping enthusiasts equipped with a wealth of knowledge and experience to help you choose the best and the right products for your customer base.
Understanding the importance of relationships as well as high quality products, Dinner Lady goes above and beyond for customers by providing superior customer service and support.
With a focus on expert knowledge and impressive customer care, Dinner Lady is on hand to help you with all things vape. Whether it’s 50:50 e-liquids for those new to vaping, Shake n Vapes and Nic Shots for the vaping connoisseurs, the VDL team lives and breathes vaping information and statistics that help understand the products your customers need.
EXCLUSIVE PRICING AND MAXIMUM VALUE
Knowing what your customers want is, of course, only half the battle. For your business to succeed, it is vital that you receive the very best e-liquid wholesale prices and Dinner Lady's support to help you win every time.
With the help from our dedicated sales team, you will have access to exclusive pricing and crucial product advice that will help you understand what to buy and how to sell.
Dinner Lady has exclusive pricing and ensures you get better value from your investment.
MARKETING AND PROMOTIONAL SUPPORT
Dinner Lady’s world-class marketing team is on hand to provide the best marketing tools to help you succeed in promoting Dinner Lady products. From counter-top displays to free-standing units, in-store posters, window vinyls and the best-in-class digital photography for e-commerce, as a valued Dinner Lady customer you will have access to everything you need to provide your customers with premium quality e-liquids.
FIRST TO HEAR ABOUT NEW PRODUCTS
As a Dinner Lady customer, you’re automatically a cut above the rest. Our customers are the first to hear about brand new products and flavours and the first to get their hands on new and unique stock. After all, with the vaping industry currently valued at a whopping 12.41 billion and expected to grow in revenue by 23.8% each year (Grand View Research), it’s vital to keep up to date with the latest vaping products and trends.
PRODUCT SAMPLES
As a vaping connoisseur yourself, it’s important that you can get behind and recommend the products you sell.
When you stock wholesale e-liquids from Dinner Lady, we happily provide product samples for you to test the products that you will be selling. This is a great way to test Dinner Lady flavours and formulations and help inform and influence your customer’s buying decisions.
After all, if you love Dinner Lady, your customers are sure to love Dinner Lady too.
B2B ORDERING PORTAL
Dinner Lady understands that time is money – especially when running your own business – and we have taken steps to simplify the buying process to save you both time and money. Our B2B ordering portal makes placing your e-liquid wholesale order as easy as possible, simply log in and place your order.
SO WHY NOT DINNER LADY?
Our teams are not only salespeople, but they are experts in our field, we know precisely what shopkeepers need. Our industry expertise is an important resource that we happily share with our customers to help them succeed. The combination of our premium quality, award-winning e-liquids and our exceptional customer support makes Dinner Lady a great wholesale vape brand to work with.
Get in touch today by emailing sales@vapedinnerlady.com to find out how we can work together to fuel your business to great success. Alternatively, complete the form below and a member of the Dinner Lady sales team will get back to you as soon as possible.
Sam runs Nirvana Vapes in Carshalton and has been buying direct from Dinner Lady for the past three years – stocking a huge range of our premium e-liquids.
The South London vape store opened in 2018, and partnered with Dinner Lady after ‘falling in love with the flavours from the very start – when they were in glass bottles and the three 10ml packs… We still miss Rice Pudding!’
Now, Sam (pictured) is happy to stock any and every Dinner Lady vape juice formulation and flavour as he knows they will sell.
“There’s no need to ask us about taking on a new Dinner Lady product when it launches – we say just send it, as they’re so good and we love the support we get from Dinner Lady,” Sam explains.
“We’re currently stocking 50:50, 30:70 10ml, 50ml Shortfills, Salts and the new Vape Pen – all in every flavour!
“Our success with Dinner Lady wouldn’t have happened if it wasn’t for the support from our account managers. Maisie is always there if we have any issues, want any promo material for our store, to listed to any crazy ideas we have for instore promos, or just a random chat. She’s one in a million!"
'CUSTOMERS WILL ENJOY DINNER LADY PRODUCTS'
Sam understands the importance of customer service in a vape store, and knows he must keep customers happy to ensure repeat business. And the Dinner Lady range is a key part of that service at Nirvana Vapes.
“We have full confidence in every product that comes out of Dinner Lady – we know it will sell no matter what it is,” Sam adds.
“I would always recommend Dinner Lady too, to new or existing customers before any other product. I know I can look a customer in the eye, sell them a Dinner Lady e-liquid and know they will enjoy what they’ve spent their hard-earned money on.”
To speak to our sales team and find your 'one in a million' account manager, get in touch by emailing sales@vapedinnerlady.com. Alternatively, complete the form below and a member of our sales team will get back to you as soon as possible.
Read more from In The Spotlight here
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