The award was presented in Dubai by Vapouround, the leading voice of the burgeoning $30bn vape market.
Receiving the award, at the breath taking ‘Theatre’ of the Fairmount Hotel, Sheikh Zayed Road in Dubai, in front of more than 1,000 industry peers, the company was recognised for its remarkable success in the sector.
This is the 5th major accolade Dinner Lady has received in the last 2 years, having been awarded the ‘Industry Leader’ two years in succession, together with ‘Best Global Vape Brand’, ‘Best UK Brand 2023’ and with the very first ‘Hall of Fame’ award. Awarded in recognition for innovating and shaping the global $30bn global vape market.
In just seven years, the company has built market leading capability to develop and produce Premium Quality, Fully Compliant, e-liquid in the UK which it has exported and sold across 115 Markets around the world.
In particular, Dinner Lady’s Lemon Tart branded flavour of e-liquid has proved to be extremely popular, selling millions of bottles every year since it was first launched in 2016.
Dinner Lady Chief Marketing Officer John Taylor said: “We are truly honoured to receive such an award in recognition for our endeavours in setting the standard and shaping the industry with ethics and behaviours which place the interest of adult consumers first”.
“Today, we have announced the launch of our new global FUYL branded range, delivered to market with a branding and design execution squarely aimed at adult consumers”.
“Earlier today, we showcased FUYL, for the first time at the World Vape Expo in Dubai, and the market has responded very positively, recognising that Dinner Lady’s new range has the potential to unlock material opportunity for our customers globally”.
“Dinner Lady’s impressive growth in distribution has been enabled by our capability to develop fully compliant products to suit the needs of consumers in different markets around the world”.
From its world class head-quarters in the UK, the company can control the whole process from flavour profile design, manufacture, compliance and sales and marketing to bring about the development of new products whilst maintaining the premium quality and appeal.
“It is great to see that Dinner Lady, A British Company which started in 2016 by Founder and Chief Executive Officer - Mohammed Patel - has become a household name in many international markets employing hundreds of people in such a short space of time”, said John Taylor.
ENDS 22.06.23
NOTES
Picture caption: `Chief Marketing Officer, John Taylor, Receives Top Industry Award for ‘Industry Leader’ on behalf of Dinner Lady in Dubai’, together with Chief Governance Officer, Katijah Ahmed, and Helena Lee, Chief Human Resource Officer.’
For more information, contact Vape Dinner Lady’s PR Team john.taylor@vapedinnerlady.com
ABOUT VAPE DINNER LADY
Vape Dinner Lady is part of the GM Group of companies and is based in Blackburn, Lancashire, United Kingdom. It is a market-leading company, manufacturing and distributing premium quality e-liquids and devices. Established in 2016, the company has grown rapidly and now distributes its products in 115 countries. Since launching, Vape Dinner Lady has won more than 5 Industry Lifetime Achievement Awards and 60 prestigious international awards for its range of e-liquids. The company has invested several millions of pounds in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
]]>Receiving the award at the prestigious Vapouround Global Award ceremony, the company has been recognised for its remarkable success in the sector.
This is the 4th major accolade Dinner Lady has received in the last 18 months, having been recognised as the ‘Industry Leader’, ‘Best Global Vape Brand’ and with the very first ‘Hall of Fame’ award. Awarded in recognition for innovating and shaping the global $50bn global vape market.
In just six years, the company has built market leading capability to develop and produce Premium Quality, Fully Compliant, e-liquid in the UK which it has exported and has sold across 115 Markets around the world.
In particular, Dinner Lady’s Lemon Tart branded flavour of e-liquid has proved to be extremely popular, selling millions of bottles every year since it was first launched in 2016.
The award ceremony was held at the National Event Conference Centre, where judges recognised Dinner Lady as the stand-out entry.
Dinner Lady chief marketing officer John Taylor said: “We are delighted to receive this industry accolade for ‘Best UK Brand’ from Vapouround, the respected voice of the vape industry.
Dinner Lady’s impressive growth in distribution has been enabled by our capability to develop fully compliant products to suit the needs of consumers in different markets around the world.
From our world class head-quarters in the UK, we can control the whole process from flavour profile design, manufacture, compliance and sales and marketing to bring about the development of new products whilst maintaining the premium quality and appeal in local markets”.
“It is great to see that Dinner Lady, A British Company which started in 2016 by Founder and Chief Executive Officer - Mohammed Patel - has become a household name in many international markets employing hundreds of people in such a short space of time”, said John Taylor.
ENDS
13.05.23
NOTES
Picture caption: `Chief Marketing Officer, John Taylor, Receives Top Industry Award for ‘Best Brand’ on behalf of Dinner Lady.’
For more information, contact Vape Dinner Lady’s PR Team john.taylor@vapedinnerlady.com
ABOUT VAPE DINNER LADY
Vape Dinner Lady is part of the GM Group of companies and is based in Blackburn, Lancashire, United Kingdom. It is a market-leading company, manufacturing and distributing premium quality e-liquids and devices. Established in 2016, the company has grown rapidly and now distributes its products in 115 countries. Since launching, Vape Dinner Lady has won more than 4 Industry Lifetime Achievement Awards and 55 prestigious international awards for its range of e-liquids. The company has invested several millions of pounds in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
]]>At the closing of the World Vape Show Expo in Dubai 2022, Dinner Lady was recognised with the award for ‘Industry Leader,’ sponsored by Vapouround.
Billed as being the most prestigious award presented at the gala event, Dinner Lady was selected for the top award, following an extensive evaluation of all vaping brands operating in the global $20bn vaping market.
The award was received on the evening by Katijah Ahmed, Chief Operating Officer for Dinner Lady, together with the Middle East and North Africa team.
The World Vape Show Award for ‘Industry Leader’ is the third lifetime achievement award received by Dinner Lady within 6 months, where the brand was recently awarded accolades for ‘Best Global Brand’ and the prestigious ‘Hall of Fame’, given for innovating the sector.
Dinner Lady chief marketing officer John Taylor said: “We are delighted to receive the award for Industry Leader and wish to thank Vapouround and all our customers who continue to support us on our exciting journey – as we build the Dinner Lady brand”
“It is a great honour to see a UK company like Dinner Lady recognised on the worlds stage. In just 6 years we have grown distribution to create a Great British Brand which sells in over 115 countries.”
“At our world class head-quarters in the UK we have built impressive capability to serve our customers. Here we can control the whole process from flavour profile design, manufacturing, compliance, sales and marketing to bring about the development of new products whilst maintaining the premium quality and appeal in local markets”.
In particular, Dinner Lady’s Lemon Tart branded flavour of e-liquid has proved to be extremely popular, selling many millions of bottles since it was first launched in 2016.
The company was founded by chief executive officer - Mohammed Patel – and has quickly become a household name employing hundreds of people from its Northwest headquarters.
ENDS
NOTES
Pictures caption:
Katijah Ahmed (Chief Operating Officer) together with Melanie Grace, receiving the ‘Industry Leader’ award on behalf of Dinner Lady in Dubai
For more information, contact Vape Dinner Lady’s Chief Marketing Officer john.taylor@vapedinnerlady.com
ABOUT VAPE DINNER LADY
Vape Dinner Lady is part of the GM Group of companies and is based in Blackburn, Lancashire, United Kingdom. It is a market-leading company, manufacturing and distributing premium quality e-liquids and disposable devices.
Established in 2016, the company has grown rapidly and now distributes its products in 115 countries. Since launching, Vape Dinner Lady has won more than 55 prestigious international awards for its range of e-liquids.
Including 3 lifetime achievement awards; ‘Industry Leader’, ‘Best Global Brand’ and ‘Hall of Vape’ for innovating the $20bn vape industry.
The company has invested several millions of pounds in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
]]>Dinner Lady, one of the UK’s fastest growing businesses in the burgeoning global $20bn vaping market, has been recognised for ‘outstanding achievement’ by its industry peers.
In just six years, the company has grown its distribution and is now selling its premium range of Dinner Lady branded vaping products in over 115 countries.
Receiving the award for ‘Best Vaping Brand in 2022’ at the prestigious Vapouround award ceremony, the company has been recognised for its remarkable success in the sector.
In record time, the company has developed its premium range of branded vaping products, spanning a broad range of e-liquid and the fast-emerging disposable vape category.
In particular, Dinner Lady’s Lemon Tart branded flavour of e-liquid has proved to be extremely popular, selling millions of bottles every year since it was first launched in 2016.
The award ceremony was held at the National Event Conference Centre, where judges recognised Dinner Lady as the stand-out entry picking up ‘Best Brand of the Year’.
Dinner Lady chief marketing officer John Taylor said: “We are delighted to receive this industry accolade for ‘Brand of the Year’ from Vapouround, the respected voice of the vape industry.
Dinner Lady’s impressive growth in distribution has been enabled by our capability to customise products to suit the needs of consumers in different markets around the world.
From our world class head-quarters in the UK, we can control the whole process from flavour profile design, manufacturing, compliance, sales and marketing to bring about the development of new products whilst maintaining the premium quality and appeal in local markets”.
“It is great to see that Dinner Lady, A British Company which started in 2016 by Founder and Chief Executive Officer - Mohammed Patel - has become a household name in many international markets employing hundreds of people in such a short space of time” said John Taylor
This is the second major accolade the company has received in the last 6 months, having previously being recognised for its contribution for innovation and shaping the global $20bn global vape market. Here Dinner lady received the prestigious ‘Hall of Fame’ award at the World Vape Show in Dubai.
ENDS
28.05.22
NOTES
Pictures caption:
John Taylor (Chief Marketing Officer), Katijah Ahmed (Chief Operating Officer) and the Dinner lady team receive the Award for ‘Best Brand’ on behalf of Dinner Lady at the Vapourounds seventh annual awards ceremony
For more information, contact Vape Dinner Lady’s PR Team john.taylor@vapedinnerlady.com
PRESS LINKS
ABOUT VAPE DINNER LADY
Vape Dinner Lady is part of the GM Group of companies and is based in Blackburn, Lancashire, United Kingdom. It is a market-leading company, manufacturing and distributing premium quality e-liquids and devices. Established in 2016, the company has grown rapidly and now distributes its products in 115 countries. Since launching, Vape Dinner Lady has won more than 50 prestigious international awards for its range of e-liquids. The company has invested several millions of pounds in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
Awarded at the World Vape Show, the first international vape show to be held in the UAE, Dinner Lady has been recognised for its leading contribution to the global vape market, which is estimated to be worth nearly $20bn today.
This is the first time that such an award has been presented by the global vape industry body Vapouround and UK brand Dinner Lady has been chosen to receive the prestigious accolade.
Founded in 2016, by entrepreneur Mohammed Patel with just 2 employees, Dinner Lady has rapidly grown to become one of the world’s best-known vape brands, selling in more than 100 countries and employing nearly 200 people at its flagship Head Quarters, located in Blackburn, Northwest, United Kingdom.
Dinner Lady chief executive officer and founder Mohammed Patel said: “It is such an honour to be recognised in this way by the vaping industry.
This is the very first time such an award has been given and I am delighted that Dinner Lady has been recognised as making the single biggest impact on the global vaping market.
Back in 2016, we set out with a mission to make exceptional products that would delight customers everywhere and this award represents a key milestone on that journey.
“In a short space of time we have developed both proprietary IP and capability to ensure we continue to serve customers with differentiated quality products as we grow”.
“I would like to thank Vapouround and all our customers who backed us from the very beginning, as well as those that are new to us, they continue to support us every day and that is something for which we are very grateful”.
Recognised for leading the market with product innovation and setting product quality standards the Dinner Lady brand has continued to innovate, most notably being an early pioneer of next generation Vape Disposable Devices including their latest Disposable Vape Pens which has seen millions of devices sold this year.
Dinner Lady chief marketing officer John Taylor said: “We are so proud that the Dinner Lady brand has been recognised in this way, our e-liquid is made right here in the UK to some of the highest quality standards set and our contribution positions us firmly as a global leader in the vaping market.”
"Most recently we have grown the sales of Disposable Vaping Devices where we have spent hundreds of hours on consumer insights and research to offer some of the best quality products for both retailers and consumers at the best prices today."
In many countries, the Dinner Lady brand is known for its Lemon Tart flavour which is manufactured on site in Blackburn and has sold more than 5 million bottles alone and won many awards for the quality of its flavour.
ENDS
Picture: Katijah Ahmed (Chief Operating Officer) receives the ‘2021 Vapouround Hall of Fame’ Award in Dubai on behalf of Dinner Lady
For more information, contact Vape Dinner Lady by emailing john.taylor@vapedinnerlady.com
ABOUT VAPE DINNER LADY
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, market-leading, premium vape company, selling high-quality liquids and devices.
The company has global distribution in over 100 countries.
In just five years, Vape Dinner Lady has won more than 50 prestigious international awards.
The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
STAY UP TO DATE
]]>The Kickstart scheme has been established to support 16 to 24-year-olds who are claiming Universal Credit, and are at risk of long-term unemployment, in reaction to the impact of COVID-19 on young people’s future prospects.
Blackburn-based premium e-liquid brand Dinner Lady will soon welcome the first of its 15 Kickstart employees into their state-of-the-art headquarters at Shadsworth Industrial Estate.
The 16 to 24-year-olds will work in departments covering sales, marketing, compliance, customer service and e-commerce during the six-month scheme, and Dinner Lady hopes to be able to offer long-term training and employment opportunities to some of the candidates.
"PART OF THE FAMILY"
Head of HR and General Manager Gemma Lee said: “To be accepted onto the Kickstart scheme is an honour for our brand. We’re really excited to welcome some new talents into the business, to support their future employability, to develop new skills and give vital, paid work experience at this time.
“Like many companies, we have faced challenges during the past 12 months, and we have seen friends and loved ones struggle due to the impact COVID-19 has had on all our lives in so many ways.
“While we can’t guarantee employment at the end of the scheme, for the right candidates there’s no question we will help them stay part of the Dinner Lady family, whether as apprentices or with a permanent contract, and to forge a successful career.”
Since the start of the COVID-19 pandemic, more than 1,000 additional 16 to 24-year-olds in Blackburn have become unemployed and are claiming benefits, and the redundancy rate among this age group is higher than any other.
GLOBAL OPERATIONS
Dinner Lady was launched in 2016, as part of the multimillion-pound GM Group, which now employs more than 200 people in the region, selling products into more than 96 countries worldwide.
GM Group’s chief executive officer Mohammed Patel has previously spoken of his personal experiences of growing up in Little Harwood, Blackburn, and the challenges he faced during his teenage years – ultimately finding success in developing GM Group and the Dinner Lady brand.
“As a teenager, there weren’t many doors open to me, and I understand how easy it can be to become disenfranchised as a young person, to not see what opportunities may be out there,” Mr Patel said. “I sincerely hope we can find a new generation of talent and I look forward to welcoming local young people into the Dinner Lady Family, to inspire the next generation of Blackburn entrepreneurs.”
The £2bn Kickstart scheme was announced by the Government last year to support some of those hardest hit by the impact the coronavirus crisis has had on youth unemployment. It aims to give 16 to 24-year-olds access to paid work experience and to enhance their future prospects.
ENDS
Picture: Vape Dinner Lady general manager Gemma Lee and chief executive officer Mohammed Patel launch the company’s Kickstart scheme, to recruit unemployed young people.
For more information, contact Vape Dinner Lady’s PR Executive Anna Cryer on 01254 972033 or by emailing anna.cryer@vapedinnerlady.com
PRESS LINKS
]]>The new deal marks an expanded and strengthened strategic partnership between the two Blackburn, Lancashire-based firms – with EG a leading global independent convenience retailer operating more than 6,000 sites across the UK, Europe, the USA and Australia.
The Vape Pen is available in all 402 EG forecourt service stations across England, Scotland and Wales, in a range of eight premium Dinner Lady flavours.
The disposable Vape Pen e-cigarette is designed to support adult smokers making the switch to a less harmful alternative to cigarettes. It is also popular with established vapers as a simple back-up device when out and about.
Priced at £4.99, the Vape Pen – pre-filled with Dinner Lady’s premium nicotine salt e-liquid – offers adult smokers the equivalent of a pack of 20 cigarettes at around half the price.
For retailers, the Vape Pen offers a simple-to-stock, simple-to-sell vape category solution.
'NEW SOLUTION'
Dinner Lady chief marketing officer John Taylor said: “We are delighted to launch the Dinner Lady Vape Pen into EG Group as a new solution in forecourt retail to help mitigate declining tobacco revenue, in a simple format which requires no specialist knowledge for staff or for consumers.
“The vape category – in particular disposable vape pens – has become increasingly important for forecourt and convenience retail, especially during the past year with consumer shopping habits ever-changing and adapting, in addition to the continuing consumer search for a less harmful alternative to smoking tobacco.
“Disposables have become a key product of choice for both experienced vapers and adult smokers looking for an alternative to cigarettes, and the Dinner Lady Vape Pen has been created after hundreds of hours of research, development and consumer feedback to meet their needs.”
The firms’ existing partnerships have seen Dinner Lady’s premium e-liquids stocked in EG’s forecourt stores and a series of vape concession outlets opened across the country. The premium vape company’s products have been listed in EG Group’s ASDA stores for the past 12 months.
'PREMIUM VAPE EXPERIENCE'
EG Group vape category manager Bilal Ahmed said: “The new Dinner Lady Vape Pen is an excellent addition to the company’s existing range within our forecourt environments. They offer consumers a true premium vape experience in a package ideally suited to convenience retail.”
Mr Taylor added: “We work closely with the EG teams to ensure we offer the right products for their forecourt convenience outlets around the world. Dinner Lady’s premium products are well suited to the high-quality forecourt environments that EG is well known for.
“The continuing partnership between Dinner Lady and EG is indicative of the ambitions we hold in continuing our own international growth – which already sees our premium quality e-liquids sold in 96 countries around the world.”
EG has been one of the UK’s biggest retail growth success stories in recent years. The Lancashire-based company has risen from a single petrol station in Bury to a major international presence in forecourt convenience, and now supermarket retail, following the acquisition of ASDA from Walmart, as well as last month’s buy-out of ‘naturally fast food’ retailer Leon.
Vape Dinner Lady launched in 2016 and has become a category leader in the vape sector. The company now employs more than 200 people, has won more than 45 international awards and distributes its premium e-liquids into 96 countries around the world.
ENDS
Picture: From left, Dinner Lady’s chief marketing officer John Taylor, Dinner Lady’s EG senior account manager Richard O’Doherty, EG’s vape category manager Bilal Ahmed and Dinner Lady’s FMCG channel director Navin Changrani
For more information, contact Vape Dinner Lady’s PR Executive Anna Cryer on 01254 972033 or by emailing anna.cryer@vapedinnerlady.com
PRESS LINKS
]]>
Mr Patel grew up in Little Harwood in Blackburn and went on to become the founder of the multi-million pound GM Group, which now employs 200-plus people in the region, selling products into more than 96 countries worldwide.
Live streamed from the company’s world-class headquarters, the Blackburn Youth Zone patrons’ breakfast, was opened by youth zone chairman and former Blackburn MP and cabinet member Rt Hon Jack Straw.
During the event Mr Patel was interviewed by lifelong friend and business peer Ebrahim Sidat, of AMS Accountants Group Ltd.
RISING TO SUCCESS
Mohammed, who became a youth zone patron in 2019, shared his personal experiences of growing up, and the challenges he faced during his teenage years and in the early stages of establishing his first businesses.
He ultimately found his way to success through resilience and courage as he developed the GM Group – a message he hopes will inspire the children and young people who use the services at Blackburn Youth Zone.
Mr Patel said: “The work done at Blackburn Youth Zone is something I, and all of us here at GM Group, completely admire. It bridges a gap in the community and resonates with me so strongly.
“There weren’t many doors open to me as a teenager, maybe arcades or snooker clubs, but no real resource. That’s one of the reasons why when I heard about Blackburn Youth Zone and saw what was going on, with arts, crafts, music, that I wanted to work with them – to inspire the next generation of Blackburn entrepreneurs.”
The online event was attended by 30-plus patrons and business representatives, and a recording will be shared with schools in Blackburn through the youth zone’s network.
MAKING CONNECTIONS
BYZ board member and patron Mr Sidat said: “I wanted to share Mohammed’s story with the patrons because connecting with disenfranchised youth is very important. Blackburn Youth Zone is there to help young people in a similar predicament, where they may face making the wrong decisions but to ultimately guide them to the right judgements.”
Youth Zone vice chairman Andrew Graham MBE added: “It was truly inspirational to hear Mo speak at our patrons’ breakfast - as it was the first time I met him at a BYZ dinner. I had a vision 10 years ago that we would help children become the best version of themselves, and have a network of businesses to help us do that.”
ENDS
Picture: Ebrahim Sidat, left, and Mohammed Patel at GM Group headquarters for the Blackburn Youth Zone patrons’ breakfast.
For more information, contact Vape Dinner Lady’s PR Executive Anna Cryer on 01254 972033 or by emailing anna.cryer@vapedinnerlady.com
ABOUT GM GROUP
GM Group was founded by Mohammed Patel in Blackburn in 2005 and comprises of four companies employing more than 200 people across the region. The company has invested several millions of pounds in state-of-the-art manufacturing and operations and is home to one of world’s leading premium e-liquid brands Vape Dinner Lady, legal firm Lance Mason, Hayes Medical and the Cigara retail chain.
This move will see more than 1 million bottles of the new Sanditize hand gel being sold nationwide, across 400 family-owned wilko stores.
Manufactured to the highest standards, the new anti bacterial hand gel is being produced in the UK at the companys’ Blackburn operations center.
Sanditize Chief Executive Officer, Mohammed Patel, said “We are delighted to be partnering with wilko for our first UK launch.
Hand Gel is a product which is in high demand from consumers and many retailers are finding it hard to source.
Now thanks to leveraging our world class-manufacturing operations at our sister company Vaper Dinner Lady, we are supplying retailers in the UK, across Europe and the USA”.
The brain child of serial entrepreneur Mohammed Patel, the new Sanditize PPE brand and product range has been brought to market in record time and is now extending its range to include premium quality face masks for both everyday and clinical use.
Ashley Dove, buyer for wilko, said: “Over the last couple of week hand sanitisers have been swept of the shelves and retailers have struggled to keep up with demand for this now essential product.
We set out to source a new product from a UK supplier that would enable us to offer great value in a market where prices and demand is rising rapidly. Sanditize filled those requirements and have enabled us to help our customers stay safe.”
Since launching the brand just a few weeks ago Sanditize has created 24 new full-time jobs at its Blackburn head quarters and is now targeting a million pound investment in a new operations line after securing deals with retailers in the UK and abroad.
Chief Marketing Officer John Taylor said “Hand gel and face masks have become key products for retailers like wilko and we have leveraged our global supply chain and local operations center to make these products available to them today.
We know just how important these products are for consumers at this uncertain time and I would ask any retailer or organisation, large or small, requiring hand gel and face masks to contact us immediately”.
Wilko is known as a leading home stores retailer which offers quality products and has nearly 400 stores nationwide serving a loyal fan base of customers.
Ends
Caption to Photo: Sanditize Chief Marketing Officer John Taylor and Channel Director Shwebb Mahmood announce UK launch with wilko
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss on 0161 923 4994 or via adam@wearebrazenpr.com
Press Links:
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https://businesslancashire.co.uk
https://www.chorleycitizen.co.uk
About Sanditize
Sanditize is a premium quality PPE brand offering a range of anti bacterial hand gels and face masks
The company leverages its sister companys state-of-the-art manufacturing and operations at Blackburn
www.vapedinnerlady.com
linkedin.com/company/vape-dinner-lady
facebook.com/VapeDL
Instagram: vapedinnerlady
]]>
Vape Dinner Lady has repurposed a production line at its manufacturing base in Blackburn and created 24 new jobs to produce hand sanitiser in order to help meet unprecedented demand from key workers during and beyond the coronavirus pandemic.
In addition to producing hand sanitiser VDL has used its strong sourcing network to import thousands of bottles of WHO-standard hand sanitiser face masks and clinical PPE into the UK to answer immediate demand.
Vape Dinner Lady Chief Executive, Mohammed Patel, said: “The business feels it is vital to support those in need at this critical time particularly those in small businesses within the care sector who are often over-looked by large scale corporate donations.
“Teaming up with National Care Association we will help support those most in need at this difficult time with the best interests of our loyal customers and community at heart. We were moved by the issues raised by the NCA, particularly those facing privately run care homes across the country and we wanted to help.”
Vape Dinner Lady Chief Marketing Officer, John Taylor adds, “Using our extensive distribution network, Vape Dinner Lady will ensure that the product we have sourced gets to the front line and to those that most need it.”
Vape Dinner Lady will initially donate 10,000 individual-use hand sanitisers to frontline care workers working within care homes in the National Care Association network. This is especially important as experts predict the use of hand sanitiser will now become the norm, even after the coronavirus pandemic is over.
Nadra Ahmed OBE has been Chairperson of NCA since 2001 and has been involved in the field of social care for over 35 years.
She said: “All forms of PPE are essential for frontline staff in the fight against this virus and the demand across the UK is enormous. We expect the the demand for these items to continue over the coming months if not years. We believe it is crucial for our workforce to have access hand sanitisers in general but to personal use hand sanitiser bottles at this time is essential.
So we’re delighted to receive this extremely generous donation from Vape Dinner Lady – it will provide reassurance and protection for carers right across the country at a time when their role in supporting some of the most vulnerable citizens in our communities is crirical.”
The new production line in Blackburn was repurposed within days and at full capacity can produce 10.5 million bottles of Sanditize hand sanitiser annually (market value of £26m). Unprecedented demand has led to the immediate creation of 24 new full-time positions and orders received from a series of national high-street retailers.
The business is also eyeing up a £500k expansion plan to deliver projected sales, due to be announced later in 2020.
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Caption to Photo: Mohammed Patel, Chief Executive Officer and John Taylor Chief Marketing officer of Sanditize and Vape Dinner Lady, donate the first 10,000 bottles of new anti bacterial hand gel to the National Care Association members
Press Links:
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For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss or Eleanor Printy at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com or eleanor@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady is part of the GM Group of Companies and is based in the UK. It is a market-leading company, manufacturing and distributing premium quality e-liquids and devices. Established in 2016, the company has grown rapidly and now distributes its products in over 96 countries.
In just three years, Vape Dinner Lady has won more than 40 prestigious international awards.
The company has invested several millions of pounds in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
www.vapedinnerlady.com
linkedin.com/company/vape-dinner-lady
facebook.com/VapeDL
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About the National Care Association
Joining together small and medium sized care providers, the NCA has become a powerful voice, representing, guiding, challenging and influencing change for the direct benefit of the sector, the membership and individual care businesses.
The National Care Association operates with a small team of dedicated staff overseen by the volunteer Board of Directors who are elected from the membership. The elected Board of Directors is made up of volunteers who are or have been care providers.
]]>Available both online and across 350 ASDA supermarket stores, the new disposable e-cigarette is the UK’s first to be pre-filled with premium quality Dinner Lady e-liquid.
The revolutionary no fuss e-cigarette will feature two new flavours, Pink Berry and Fresh Menthol and will offer consumers a premium alternative to traditional menthol tobacco products.
In addition, the supermarket has chosen to sell the full range of five Dinner Lady e-cigarettes, including; Blue Menthol, Smooth Tobacco and the company’s flagship Lemon Tart flavour, to ensure their customers have the widest possible choice.
Vape Dinner Lady Chief Marketing Officer John Taylor said, “We are delighted to be launching our new range of disposable e-cigarettes with ASDA and this comes on the back of the huge success of our first wave of flavours like Lemon Tart, for which we have won multiple international awards.”
“Vape Dinner Lady’s e-cigarettes have proven to be very popular with consumers looking to switch from traditional tobacco products and we expect our new flavour Fresh Menthol, and Blue Menthol to appeal widely at this time, particularly as the menthol tobacco products are now restricted from sale.”
Sales of the company’s e-cigarette have continued to boom across Europe during the first half of this year, as more consumers have chosen to switch from smoking tobacco to vaping. Following this trend, the company has chosen to develop a new range of flavours to support its growing international fan base.
“Many retailers we talk to recognise that e-cigarettes are an essential part of their product range and in particular they like the combination of the premium quality e-liquid and vaping device that Dinner Lady offers.
ASDA is one the UK’s best known supermarkets with one the largest number of stores and online shopping services, serving customers across the country.
In addition to the new range of e-cigarettes ASDA will be offering a wide range of Dinner Lady flavoured e-liquid for vaping devices including shake and vape and nicotine salts.
Ends
Caption to Photo: NEW Dinner Lady Disposables launched in 350 ASDA stores.
Chief Marketing Officer John Taylor (Left) and Head of FMCG - UK & Europe Navin Changrani (Right)
Press Links:
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For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, market-leading, premium vape company, selling high-quality liquids and devices. The company has global distribution in over 96 countries.
In just three years, Vape Dinner Lady has won more than 40 prestigious international awards.
The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
www.vapedinnerlady.com
linkedin.com/company/vape-dinner-lady
facebook.com/VapeDL
Instagram: vapedinnerlady
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Award-winning vaping firm Vape Dinner Lady has urged smokers and retailers to make the switch to vaping as the UK prepares to ban menthol cigarettes from May 20th.
“For many years, menthol cigarette smokers have visited a store to buy their menthol tobacco or cigarettes, and from the 20th they will not be able to do so. Retailers can offer smokers a vape alternative that is 95% less harmful, according to Public Health England” said John Taylor, Chief Marketing Officer for Vaper Dinner Lady.
Disposable e-cigarettes offer a degree of familiarity to smokers and Dinner Lady has added a new cooling menthol flavour, ‘Fresh Menthol’ to join its existing and best-selling flavour ‘Blue Menthol’. Dinner Lady now provides retailers and smokers with a choice of two menthol disposable e-cigarettes as an easy-to-switch alternative, designed for convenience, with no charging or filling required - simply unwrap and vape.
In addition to the new Fresh Menthol disposable e-cigarettes, Vape Dinner Lady is able to offer retailers seven premium menthol flavours in a range of 5 formats; there are also five flavours of Disposable E-Cigarettes now available.
John Taylor added, “Menthol cigarette sales are estimated to be worth 26% of the total UK tobacco market - that’s one in four cigarette sales gone overnight, with no sell-through period.
“Although the ban has been signposted since 2014 as part of the EU Tobacco Products Directive, we know the lack of a ‘sell-through period’ is going to cause concern within the retail channel already beset by Covid 19 challenges, but there are alternatives to menthol tobacco that have been designed for consumer convenience, such as our Disposable Menthol E-cigarettes which are pre-charged and pre-filled; users can open the box, tear open the foil packaging, and inhale to vape a great cooling flavour that is less harmful than tobacco. No mess, no fuss, and disposables cost less than a pack of 20 cigarettes.”
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Press Links:
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss or Eleanor Printy at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com or eleanor@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady is part of the GM Group of Companies and is based in the UK. It is a market-leading company, manufacturing and distributing premium quality e-liquids and devices. Established in 2016, the company has grown rapidly and now distributes its products in over 96 countries.
In just three years, Vape Dinner Lady has won more than 40 prestigious international awards.
The company has invested several millions of pounds in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
www.vapedinnerlady.com
linkedin.com/company/vape-dinner-lady
facebook.com/VapeDL
Instagram: vapedinnerlady
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Five fruity Vape Dinner Lady flavours have been selected initially - Dinner Lady’s multi-award-winning Lemon Tart, Purple Rain, Berry Blast, Pink Berry and Strawberry Ice.
The 30:70 Short Fill bottles, also known as a shake ‘n’ vape, consist of a 50ml flavoured e-liquid in a 60 ml capacity bottle. Vapers can choose to add another 10ml of e-liquid, usually nicotine, to fill the bottle, before shaking to mix the liquids.
Vape Dinner Lady Chief Marketing Officer John Taylor said: “Vape Dinner Lady is continuing to grow and develop in the FMCG Sector, building additional sales in new channels as consumers look for well-flavoured alternatives to buying another packet of cigarettes.
“More and more people are choosing to vape as a less harmful alternative to cigarettes and being able to buy e-liquids and devices at their local retailer and refuelling station is a great way to shop.”
Vape Dinner Lady is famous for its award-winning premium e-liquids. Its Lemon Tart has won UK Best Dessert Flavour of the Year for four years on the run.
The company is based at its world class head office in Blackburn having invested millions of pounds in state-of-the-art manufacturing and operations, employing more than 150 people and has created an additional 70 high quality roles in Blackburn in the last 12 months alone.
Vape Dinner Lady products are already stocked in Nisa and Costcutter as well as EG forecourts across the UK.
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For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss or Eleanor Printy at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com or eleanor@wearebrazenpr.com
About Argos
Argos is one of the UK’s leading digital retailers and offers more than 60,000 products online and in-store.
Twitter: @argos_news
Email: pressoffice@argos.co.uk
Facebook: https://www.facebook.com/argos
About Vape Dinner Lady
Vape Dinner Lady is part of the GM Group of Companies and is based in the UK. It is a market-leading company, manufacturing and distributing premium quality e-liquids and devices. Established in 2016, the company has grown rapidly and now distributes its products in over 96 countries.
In just three years, Vape Dinner Lady has won more than 40 prestigious international awards.
The company has invested several millions of pounds in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
www.vapedinnerlady.com
linkedin.com/company/vape-dinner-lady
facebook.com/VapeDL
Instagram: vapedinnerlady
]]>
Vape Dinner Lady is proud to announce the launch of two new premium e-liquids.
New for 2019/20, the company is extending its autumn winter line-up by introducing Blue Menthol to its Ice range and Pink Berry to its Fruits family of e-liquids.
Both flavours are expected to be popular with new and existing vapers and are a welcome new addition, building on the already successful range of Vape Dinner Lady premium e-liquids.
John Taylor, Chief Marketing Officer for Vape Dinner Lady said, “We are very excited about the introduction of Blue Menthol and Pink Berry to our popular Ice and Fruits ranges.”
“In particular, Blue Menthol has already proven to be a best-selling flavour with our new Disposable e-cigarette which was launched in September. We expect Blue Menthol to be equally as popular in the new Ice format, as consumers are looking for an alternative when menthol cigarettes are banned from sale in May 2020.
“Currently one in four smokers choose menthol and that means Vape Dinner Lady can now offer them a great new vape product to choose as a replacement.”
For existing vapers who prefer a sweeter vape, the new Pink Berry e-liquid should be a big hit and a welcome addition to the company’s Fruits range; it delivers a cocktail of sweet citrus and mixed berries, that has also proven hugely popular in trials.
Both vape liquids can be used with a wide range of pod, pens and sub-ohm devices and will be available in the following formats:
Vape Dinner Lady is committed to providing choice to adult vapers and encouraging smokers to switch. These two flavours, in line with all of our e-liquids, are manufactured in the UK, strictly in line with MHRA regulations. Both e-liquids ship in a range of nicotine strengths, enabling customers to manage and reduce their nicotine intake if they choose, over time.
Vape Dinner Lady has won 36 awards since the company launched in 2016 and sells its premium products into 96 countries.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 96 countries.
In just three years, Vape Dinner Lady has won more than 36 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Vape Dinner Lady, the UK’s premium quality vape brand, has started an international roll-out of its new innovative Free Standing Display Unit, (FSDU).
Phase one of the new roll-out, sees Vape Dinner Lady’s market leading FSDU being introduced to more than 40 different EG convenience stores across France.
This follows a successfully trial in the UK, where the new retail display unit outperformed more established solutions in the sale of e-liquids and hardware in the convenience channel.
Vape Dinner Lady chief marketing officer John Taylor said: “Our new FSDU is a winning solution for retailers, having generated significantly more in sales value and margin from a smaller footprint in store trials.”
“It presents a new advantage for retailers looking to capture a share of the growing vape market and delivers a superior shopping experience for the consumer.’
The French vape market is estimated to be worth in excess of €350 million annually and growing year on year; vaping is considered to have helped nearly 700,000 people switch from cigarettes in France alone.
Vape Dinner Lady’s new FSDU is modelled on the Lemon Tart e-liquid bottle for which the company has become famous, winning 22 awards internationally.
The new FSDU boasts a bright eye-catching exterior, showcasing the complete vaping solution to serve the needs of a wide range of consumers.
Available in two sizes, the larger format solutions showcases a tablet which runs video explaining to consumers how to choose the products which best suit their needs.
Both units house 3 generations of Dinner Lady premium quality e-liquids, including Salt Nicotine, Shake & Vape and 50/50, together with a range of leading hardware pods and pen devices.
Phase 1 of the roll-out also includes the company’s new innovative Disposable e-cigarette which was launched in September.
Commenting on the roll-out, John Taylor chief marketing officer said, “Our new Disposable e-cigarette is proving very popular with consumers and convenience retailers in the UK and on this basis we took the decision expedite its launch into France with the larger format units.”
Vape Dinner Lady is a category leader with distribution deals in 96 countries around the world.
This roll-out is part of a new partnership with EG Group, the world’s leading independent fuel station chain and is the latest in a series of innovative new solutions being introduced by the Vape Dinner Lady Brand, having recently announced the launch of new concession store format in 14 new sites across the UK.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Vape Dinner Lady, the UK’s leading premium quality vape brand, has opened its first chain of concession stores inside EG Group forecourt service stations up and down the country.
The first phase of the new store formats have opened in more than 14 different locations and provide consumers with a full range of premium vape e-liquids, devices and accessories, including the company’s new Disposable E-cigarette, the first e-cigarette to be pre-filled with Dinner Lady e-liquid.
Changing consumer behaviour has seen consumers switch from cigarettes to vaping in huge numbers and the vape category has become increasingly important for leading convenience and grocery retailers.
Vape Dinner Lady chief marketing officer John Taylor said: “Opening a range of concession stores in forecourt services stations makes sense for both retailers and consumers alike.”
“Demand for quality vape products has grown significantly in recent years as consumers switch from cigarettes to vaping, which is regarded by Public Health England as being 95% less harmful than smoking tobacco.”
“Our new concession store formats bring first mover advantage for retailers. They fill the gap left by reducing sales of cigarettes and make it easy for consumers to shop a wide range of products in both Vape and CBD”.
Vape Dinner Lady’s new concession stores have been designed to provide a quality shopping experience in a premium Dinner Lady branded retail environment. Each concession offers a full solution of vaping products designed to appeal to the widest range of consumers from cigarette smokers looking to switch, to experienced vapers wanting to buy the latest e-liquids and devices.
The launch is part of a new partnership with EG Group, the world’s leading independent fuel station chain, which saw the new concession store formats open at forecourts in Burnley, Bolton, Warren, Stevenage, Ramsbottom, Three Arches, Snowhill, Cannock, Oval and Weld Blundell and many more rolled out thereafter.
Vape Dinner Lady is a category leader and has won more than 22 awards with distribution deals in 96 countries around the world.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Vape Dinner Lady, the UK’s leading premium quality vape brand, is delighted to announce a new premium range of tobacco flavoured e-liquids, designed to help those looking to switch from cigarettes.
Available in four premium flavours, the new range of Luxury Class Tobacco has been developed to appeal to smokers to help them transition to vaping as a safer alternative
“Vaping is now helping up to 70,000 people stop smoking.”, says Matthew White Ridley, writing in the Wall Street Journal.
Vape Dinner Lady has launched this range to provide consumers with an authentic experience which is “95% less harmful than smoking cigarettes” (Public Health England).
With 5.9 million smokers and 3.6 million vapers in the UK the company expects the new Luxury range to be very popular and is available in the following flavours;
Vape Dinner Lady’s Chief Marketing Officer, John Taylor said, “Luxury Class Tobacco is another great addition which will provide a superior vaping experience. The Dinner Lady brand is famous for its premium e-liquids. We have recently invested several million pounds in our state-of-the art manufacturing operations in the UK, to ensure we provide consumers with the highest quality products”.
Smooth Tobacco is also available as a flavour in Vape Dinner Lady’ recently launched Disposable Pod device, the UK’s first disposable e-cigarette pre-filled with premium quality Dinner Lady e-liquid.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Award winning Vape Dinner Lady, has appointed John Taylor as it’s new Chief Marketing Officer.
John Taylor, was previously Group Brand and Marketing Director for Thinksmart, an AIM listed, disruptive digital retail finance business based in Old Trafford, Manchester.
In 2017, Taylor led the set-up and go to market strategy and execution for a new disruptive digital finance brand called ClearPay, which was set up and spun-out of ThinkSmart, leveraging the company’s proprietary technology SmartCheck and a new mobile app – resulting in the sale of ClearPay to AfterPay (which today has a market cap of £8.7bn and operations in Australia, USA and now the UK).
The hire of Taylor by Vape Dinner Lady to lead its marketing activity comes on the back of a hugely successful couple of years for the Blackburn based vaping firm. Part of the GM Group, Vape Dinner Lady has won over 22 awards for its premium products since it was first established in 2016 and has gone on to secure distribution deals in 95 countries.
Multi-million pound investments have been made in Vape Dinner Lady’s manufacturing facilities. The company now employs more than 150 people across the North West, with 70 additional roles recruited in the past 12 months alone.
As Vape Dinner Lady’s new Chief Marketing Officer, John Taylor said: “Vape Dinner Lady is well positioning to take advantage of the global growth opportunity presented by the nascent Vape and CBD markets.
The company has invested several million pounds in developing its own operations and production capability to make the premium quality products on which it has made it name and is one and is a new emerging fast growth company in the UK.
It’s great to be joining such a successful business operating in the North West.”
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Mohammed Patel Pledges Personal Support For Blackburn Youth Zone Network
Next generation Philanthropist Mohammed visited the acclaimed £5 million facility and pledged his support after hearing about the Youth Zone’s vision from founder Andrew Graham MBE.
Mohammed agreed to support the Youth Zone because he wants to ensure local businesses not only invest in the next generation but also make strides to embed the local community within successful local businesses.
Vape Dinner Lady – which has won countless awards for its modern business model – actively wants to invest in the future of Blackburn and Darwen and so founder Mohammed Patel is keen to support the much-needed initiative.
Blackburn Youth Zone is striving to be a community hub, creating a positive future for young people of Blackburn and Darwen by promoting social integration, skills and aspirations, and health and wellbeing.
The Youth Zone has a membership of almost 3,000 young people aged 5-19 and up to 25 of those are members with disabilities. The facility is used by up to 1,000 young people every week
Mohammed Patel, CEO Vape Dinner Lady said: “Upon visiting and learning about the great effort that is put in by Blackburn Youth Zone in supporting and cultivating the youth of Blackburn, it immediately resonated with me and my upbringing.
“Blackburn Youth Zone plays a significant role in providing a base for young people that can harness their potential in such a healthy and expressive way through the facilities, support and nurturing community that has been created by the team.
“Not only are we honoured, but we consider it both a business and personal duty to support this wonderful charity.”
Andrew Graham MBE, Founder of Blackburn Youth Zone and CEO of Graham & Brown, added: “Blackburn Youth Zone proudly welcome Vape Dinner Lady to our Patron family.
“As we continue this journey we need all businesses to join our movement, not only to give vital financial support, but also to bring energy, ideas and new people on board.
“I cannot think of anyone better than Vape Dinner Lady to join us at this moment as it aligns with how BYZ is supporting our community and with them onboard we will accelerate our progress together.”
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Speaking on behalf of the company, Vape Dinner Lady’s Chief Marketing Officer, John Taylor said, “We are all delighted by the response we have had from consumers and buyers alike at this Vaper Expo, not only did we have a chance to connect directly with our loyal customers and show them our new premium e-liquids and Disposable Pod e-cigarette, we also won a further two awards for our Fruits and CBD products.”
While the company is famous for its award winning premium e-liquids, its Lemon Tart has won UK Best Favour of the Year for three years on the run, this year’s exhibition stand was focused upon the company’s latest innovation, a new Disposable Pod E-Cigarette available in three flavours: Lemon Tart, Blue Menthol and Smooth Tobacco.
The Disposable Pod is a world’s first as it is the only disposable e-cigarette that is pre-loaded with Vape Dinner’s premium e-liquids. The product has been designed to appeal to smokers looking to move away from tobacco, and also appeal to existing vapers in need of a back-up device in case they run out of batteries or e-liquids in the course of the day.
The Vape Dinner Lady stand at Vaper Expo allows the company to connect directly with their vaping consumers and network with their business contacts. So positive was the interaction on their stand that the company sold out of the stock of e-liquids they had brought to the event.
The CBD range from Vape Dinner Lady is a new addition this year but is built on the same principles of high quality that the company has already established within its brand values. In addition to creams, edibles and tinctures, the company has announced it will shortly be introducing CBD vape disposables to the UK; these are nicotine and THC free and supply 50mg of CBD in each device.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Vape Dinner Lady, the UK’s leading premium quality vape brand, is attending the 2019 Vaper Expo at the NEC in Birmingham on the 25-27 October to meet with customers and to showcase their new Disposable E-Cigarette.
Located at Stand C402, this year’s Vape Dinner Lady stand is themed around the company’s ‘Premium League’ marketing campaign.
The campaign reinforces the brands market position of manufacturing premium quality e-liquids, following a recent investment of several million pounds in a new UK manufacturing and operations centre.
The new e-cigarette is the UK’s first to be pre-filled with premium quality Dinner Lady e-liquid.
Chief Marketing Officer, John Taylor said, “Vaper Expo is a great show that enables us to meet directly with our vaping consumers as well as our vape customers.”
“This year we are featuring our new disposable e-cigarette which has proved to be very popular with experienced vapers in trials. In particular, it has been particularly popular with sub ohm users who see the benefits of a discrete and convenient back up device.”
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Blackburn based Vape Dinner lady has partnered with two of the UK’s leading convenience store brands to stock a new disposable e-cigarette.
NISA and Costcutter will roll out the award-winning vaping company’s Disposable Pod available to its retailers from today.
Vape Dinner Lady products were first listed by NISA in November 2018 and the success of vaping sales at the convenience store brand has prompted the new deal for the Disposable E-Cigarette.
NISA and Costcutter customers can already purchase Dinner Lady’s full range of premium quality e-liquid vaping flavours – including Ice, Fruits, Desserts, the flagship Lemon Tart and Menthol, all proven to have a wide appeal for use in broad range of open device systems.
But today NISA and Costcutter have agreed to range Vape Dinner Lady’s new Disposable e-cigarette – the UK’s first e-cigarette pre-filled with award-winning Dinner Lady premium e-liquid.
The Disposable E-Cigarette – a complete, no fuss, e-cigarette solution – will be available in 3 flavours; Lemon Tart, Smooth Tobacco & Blue Menthol.
Vape Dinner Lady Chief Marketing Officer John Taylor said:
“Today’s announcement comes on the back of recognition of our premium quality credentials.”
“We’re delighted to partner with such market-leading convenience retailers and are certain that, as first national stockists of our unique Disposable Pod, they will enjoy first mover advantage.
“Vape Dinner lady’s disposable e-cigarette is best-in-category, pre-filled with premium Vape Dinner Lady e-liquid – it’s the ultimate convenience product for convenience channel retailing – ready to go, straight out of the box.”
Most recently the company has moved to a world class head office in Blackburn having invested millions of pounds in state of the art manufacturing and operations, employing more than 150 people and creating an additional 70 high quality roles in Blackburn in the last 12 months alone.
Nisa is a £1.45 billion turnover company with 1,300 retailers, operating almost 3,500 stores, across the UK. It has been established 41 years and in May 2018 was acquired by Co-op.
Costcutter is part of Costcutter Supermarkets Group, consisting of Costcutter, Mace, Supershop, and Simply Fresh, throughout the UK and Republic of Ireland.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Vape Dinner Lady, the UK’s leading premium quality vape brand, is attending the 2019 InterTabac trade fair in Dortmund Germany where it will be showcasing its new disposable e-cigarette, a next generation device and the first to be pre-filled with Dinner Lady e-liquid.
InterTabac is the world’s largest tobacco trade fair and this year runs from 20 to 22 September with over 40,000 sqm of exhibition space. Situated at the entrance to Hall 2, in the ‘Next Generation Products’ section, Vape Dinner Lady will also present its new range of e-liquids and merchandising solutions for convenience retailing.
John Taylor, Chief Marketing Office of Vape Dinner Lady said, “Vape Dinner Lady now sells its products to 96 countries around the world and we are very excited to be showcasing our new products at InterTabac this year”.
“Our new e-cigarette has proved very popular with a broad range of consumers in trials where they have consistently told us that they love the convenience it provides, together with the flavour of the premium quality Vape Dinner Lady e-liquid”.
Vape Dinner Lady’s new Disposable e-cigarette is pre-filled and pre-charged, allowing vapers to start vaping straight out of the box. The product has been designed to appeal to smokers looking to move away from tobacco, and also to existing vapers in need of a back-up device in case they run out of batteries or e-liquids in the course of the day.
It is available in three flavours, Dinner Lady’s signature and award-winning Lemon Tart, Blue Menthol and Smooth Tobacco. Each Disposable Pod provides approximately 220 – 250 puffs which is approximately equivalent to a packet of 20 cigarettes and contains 20mg of salt nicotine.
A blue LED is activated on inhaling, and a smoked transparent tapered mouthpiece acts a visible reservoir to see how much liquid remains.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
ACCLAIMED vaping company Vape Dinner Lady’s new best-in-category Disposable E-Cigarette has been released and is designed to help smokers looking to make the switch from cigarettes.
It is the UK’s first disposable e-cigarette pre-filled with premium quality Vape Dinner Lady e-liquid and pre-charged so it is ready to vape straight out of the box.
Available in 3 premium flavours; award winning Lemon Tart, Blue Menthol and Smooth Tobacco – each device is approximately equivalent to a pack of 20 cigarettes and retails for just £5.99.
Smokers or vapers need no prior knowledge or experience – it’s believed to be the easiest and most convenient premium vaping device on the market.
This presents a much larger selling opportunity for the retail and convenience sector, where closed-system devices are expected to hit £154M in UK sales in the next 12 months.
Vape Dinner Lady’s Chief Marketing Officer, John Taylor said: “Our Disposable Pod is a game changer. Feedback from consumer trials has been overwhelmingly positive, based on our award winning flavours, look and feel of the device and an attractive £5.99 price point.
“In fact the device appeals to a wide range of consumers, including smokers looking to switch from cigarettes, smokers who have tried vaping but not found the right product and vapers who need a reliable and convenient back up device.
“It is a great new retail opportunity for a huge market. 15% of the UK adult population still smokes cigarettes and one third of these people have never tried an e-cigarette. This will help retailers and convenience stores win new customers, with a higher conversion rate that will drive a higher margin and increase the average order values.”
Public Health England have stated that vaping is 95% less harmful than smoking cigarettes, and this device provides an attractive new solution. (PHE 6th Feb 2018)
The quality of the device stands out, featuring a sleek aluminium casing, a large 1.2ml translucent reservoir, an organic cotton coil, ergonomic design, a 300mAh battery and a blue LED power light.
In addition, the distinctive new Dinner Lady e-cigarette packaging design features a flip-lid pack which creates presence on shelf, ensuring it looks as good as it tastes.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Vape Dinner Lady, the UK’s leading premium quality vape brand, has just completed a massive multi-million-pound expansion at its new Group headquarters in Blackburn.
The company has had two remarkable years of growth with the Dinner Lady brand now being sold in over 90 countries and the new expansion is expected to ensure the company continues to meet demand for its products.
Three new state-of-the-art production lines and a new distribution centre have been installed by the company for the design and manufacture of new e-liquid flavours, with the first orders expected to roll off the lines in the next few weeks.
The company’s dedication to manufacturing premium quality vape liquids underpins this investment.
In addition, 40 new jobs will be created supporting the local economy by the fast-growing business.
Commenting on the new manufacturing and distribution centre, Sam Hayes Site Director, said “The new facility will ensure Vape Dinner Lady continues to meet demand. We expect the three new production lines we have installed will meet our requirements for the next 12 to 18 months.”
“The new production facility space has also been designed with space set aside to create additional lines to support future growth.”
Since inception, in June 2016, Vape Dinner has grown from 2 employees to over 150 and won over 15 awards internationally.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Vape Dinner Lady is pleased to announce that it has signed a deal with ASDA to sell its products through 500 stores nationwide. This is a significant win for the company which was established in June 2016 and has now grown from two employees to over fifty.
Following a successful product trial with ASDA in Hereford, Vape Dinner Lady’s nostalgia inspired flavoured e-liquids such as Lemon Tart and Apple Pie will now be available in ASDA.
Vape Dinner Lady founder, Mo Patel, said: “Vape Dinner Lady has always been known for shaping the industry. We see this move as a huge step forward for the vaping industry and community. When a company such as Asda embraces the e-liquid market, awareness of vaping in general will increase.
“There are 10 million smokers in the UK that we want to help switch to vaping. Being available at ASDA stores 24/7 is such a huge benefit to vapers and will increase demand for quality e-liquids across the board.”
Speaking on behalf of ASDA, Leigh Vance, Asda Buying Manager – Kiosk, Front of Store, said: “We’re really excited to significantly extend our e-liquid range at Asda. E-liquid is a fast-growing market and Asda wants to ensure that customers can purchase these products in a fast and friendly environment for good value.”
Vape Dinner Lady remains committed to the highest quality ingredients and serving the needs of its customers.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit:
Vape Dinner Lady is pleased to announce that it has generated £12 million in the first 18 months of its operation.
Since its inception in June 2016, the company has won 11 international awards and created a very popular range of flavoured e-liquids, inspired by beloved desserts, including Lemon Tart and Strawberry Custard.
The company’s culture is focused upon ensuring that only the highest quality ingredients are used in its e-liquids, and that the needs of the consumer continue to be their top priority.
It’s a combination that is delivering incredible growth for a company with just two employees, that now sells to over 50 countries across Europe, Australia and America.
Mohammed Patel, the entrepreneur who set up Vape Dinner Lady said: “In everything we do, we want to make people smile. We stay focused on the customer.
“Our underlying business – and life – principle is based on taking ordinary people and doing extraordinary things. I think we’ve achieved that with Vape Dinner Lady.”
Currently based in Duckworth Street in Bolton, the company is looking to expand and move to a new site that provides more room to support their plans for growth and commercial success.
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Press enquiries
For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com
About Vape Dinner Lady
Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries.
In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.
For more information, visit: