DINNER LADY DUO PRACTICE WHAT THEY PREACH THIS VAPRIL
In recent years, vaping has been backed in the UK as a less harmful alternative to cigarettes by the NHS and Public Health England.
And two employees at a Lancashire vape company have celebrated this “VApril”, after making the switch away from cigarettes at the start of the year.
Richard O’Doherty and Mohsin Desai both work for Vape Dinner Lady in Blackburn, and had been smoking since their teens.
They have shared their experience of making the switch as part of the UK vape industry’s annual VApril campaign, which aims to promote vaping to adult smokers looking for a less harmful alternative to cigarettes.
Despite selling Dinner Lady’s premium e-liquids across the UK, Europe and the US, Richard and Mohsin had never been able to successfully switch to vaping themselves – until they tried Dinner Lady’s disposable Vape Pen. The Vape Pen was designed as a simple, fuss-free introduction to vaping for adult smokers looking for an alternative to cigarettes.
But with the support of their families and colleagues, Richard (pictured below) has been smoke-free since January 1, and Mohsin since February.
Senior account manager Richard, from Great Harwood, is saving at least £300 a month and plans to enjoy weekends away with his young family thanks to the money saved.
“The Vape Pen was a real break-through for me. I very quickly found myself smoking less and vaping more,” Richard said. “Almost without realising it I’d had my last cigarette.
“I had tried vaping before, but I don’t think I had the right e-liquids or devices. Since working for Dinner Lady I understand more about how vaping helps people find an alternative to cigarettes, and that knowledge has helped me.”
Both Richard and Mohsin (pictured below) have now moved on to refillable and rechargeable e-cigarettes, using Dinner Lady’s premium quality e-liquids in the same salt nicotine formulation and strength they became used to in the Vape Pen. And they’re already planning to reduce the nicotine strength.
US executive Mohsin admits he was a ‘heavy’ smoker, with his day planned around his smoking rituals.
“One day in the middle of January, I just decided I would slow down,” he said. “I had five cigarettes, and said ‘That’s what I’ll have today’. I didn’t really believe it – but that day it happened. I went home that night and said ‘Tomorrow, I’ll have four’, and the next day ‘Tomorrow I’ll have three’.
“While doing that, I was using the Vape Pen, and by the start of March I had stopped cigarettes altogether, and have moved onto a refillable device.”
Like many smokers-turned-vapers before him, Mosh initially tried tobacco and menthol flavours – thinking the familiarity would help.
“They just weren’t for me, they weren’t right because, let’s face it – cigarettes taste disgusting,” he explained. “I preferred a flavour that moved me away from cigarettes and the Dinner Lady Vape Pen had flavours like Strawberry Ice and Mango Ice.”
In recent years, Public Health England has backed vaping as a 95% less harmful alternative to cigarettes.
In its latest annual review, published in February 2021, the body reported that vaping was the most popular tool in the journey to quitting smoking – with 27.2% of people having used a vape product as part of a quit attempt during the past 12 months, and that the highest quit rate (74%) was seen when people used a licensed medicine and a vaping product, one after another.
The Cochrane Review found in 2020 that e-cigarettes were 70% more effective at helping smokers quit than traditional nicotine replacement therapy, such as patches and gum, when paired with stop-smoking support services.
Dinner Lady launched its new Vape Pen following company research into the needs of adult smokers looking for an alternative to cigarettes – aiming to support the physical habits of smoking as well as the nicotine delivery.
The Vape Pen offers 400 puffs, the equivalent of 20 cigarettes, and costs £4.99 – less than half the price of a packet. It comes pre-filled with a salt nicotine e-liquid, which most closely replicates the nicotine delivery of combustible cigarettes.
Dinner Lady Chief Marketing Officer John Taylor said: “Disposables have been growing in popularity – partly because they offer a very simple introduction to vaping for adult cigarette smokers.
“The Dinner Lady Vape Pen offers adult cigarette smokers a simple, convenient and affordable way to try vaping. It is ready to vape – simply open the packet and go. Compared to traditional vapes, there’s no need to recharge the battery, to replace coils, or to refill tanks.”
Dinner Lady launched its now-iconic original Lemon Tart e-liquid in 2016. Since then, the hero product has sold more than 4million bottles, won multiple international awards, and distributes in 96 countries around the world.
The Vape Pen is available now in a full range of 13 premium quality Dinner Lady flavours.
Picture: Mohsin Desai and Richard O'Doherty share their Vape Pen experience
For more information, contact Vape Dinner Lady’s PR Executive Anna Cryer on 01254 972033 or by emailing firstname.lastname@example.org
If you're a vape retailer keen to stock the Dinner Lady Vape Pen, find out more here.