Dinner Lady, one of the world’s most iconic e-liquid brands, has made history by becoming the first brand ever, to win both of the industry’s highest honours at the 10th Anniversary Vapouround Global Vape Awards.
On the night, the UK based company received both the ‘E-Liquid of the Decade’ award for it’s legendary Lemon Tart, together with ‘Best Global Brand’ Award 2025.
Held at The Theatre, Fairmont Dubai, the prestigious ceremony united global leaders across the vape industry, from manufacturers and distributors to media and influencers, in a celebration of a decade of excellence and innovation.
Dinner Lady’s double win marks a defining moment for the brand and the industry itself, recognising the brand has set a new benchmark for innovation, impact, and enduring consumer loyalty.
A Legacy Built on Lemon Tart
First introduced in 2016, Lemon Tart quickly became a consumer favourite, disrupting global markets and establishing the dessert e-liquid category.
Its rich, nostalgic flavour and premium formulation created a new standard for quality in UK e-liquid production and the backbone of the Dinner Lady brand.
“More than just a flavour, Lemon Tart captured the hearts and minds of vape consumers everywhere,” said Mohammed Patel, Founder and Chief Executive Officer of Dinner Lady.
“Creating a unique desert flavour experience, it started conversations, built a brand, and helped shape an industry. Nearly 10 years on, it continues to be used and loved around the world. Lemon Tart didn’t just win awards. It started a movement.”
The First Brand to Win Both: A Global Leadership Milestone
Dinner Lady’s recognition as Best Global Brand 2025 reinforces the company’s decade-long commitment to quality, innovation and international excellence.
Operating in over 115 countries and known for setting trends rather than following them, Dinner Lady has earned its place as a true global powerhouse in vaping.
“Being the first brand in the world to receive both ‘Best Global Brand’ and ‘E-Liquid of the Decade’ is a milestone not just for us, but for the entire industry,” said Mohammed Patel.
“It reflects the loyalty of our customers, the dedication of our team, and our mission to lead through excellence and innovation.”
The Innovation Story Continues
Building on its reputation for market leadership, this year Dinner Lady has launched FUYL Tobacco Extract, a category-defining new range that successfully replicates the traditional cigarette smoking experience using real tobacco extraction.
In doing so, the brand has created an entirely new category in key tobacco markets, offering smokers a more authentic and satisfying reduced-risk alternative, while continuing to push the boundaries of modern nicotine delivery.
“Innovation is in our DNA,” added Mohammed Patel, “with FUYL, we’re not just evolving, we are leading again, by creating meaningful change in how adult smokers transition to better alternatives.”
ABOUT VAPE DINNER LADY
Dinner Lady is one of the world leading e-liquid brands, based in the United Kingdom. Established in 2016, the company has rapidly expanded and now sells its premium quality, UK-made compliant e-liquids in more than 115 markets worldwide.
Dinner Lady has earned over 70 international awards for its products and has been previously recognized with five Industry Achievement Awards over the past three years.
These include winning the ‘Industry Leader’ award for two consecutive years for setting global compliance standards, as well as being honoured with the ‘Best Global Brand’, ‘Best UK Brand’, and the very first ‘Hall of Fame’ Award.
www.vapedinnerlady.com
www.fuyl.com
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For more information, contact Vape Dinner Lady’s PR Team john.taylor@vapedinnerlady.com
