Dinner Lady Makes History with Top Honours at the 10th Anniversary Vapouround Global Vape Awards
As 2025 unfolds, we at Vape Dinner Lady are proud to look back on a landmark year that has seen our brand achieve unprecedented recognition within the global vaping industry. We made history by becoming the first ever e-liquid brand to win both of the industry's most coveted awards at the 10th Anniversary Vapouround Global Vape Awards.
Held at The Theatre, Fairmont Dubai, this prestigious event brought together the vape industry’s finest — from manufacturers and distributors to media professionals and influencers — in a celebration of a decade of innovation and excellence. On this momentous night, Dinner Lady was honoured with the ‘E-Liquid of the Decade’ award for our iconic Lemon Tart, as well as the highly sought-after ‘Best Global Brand 2025’ award.
This remarkable double win not only marks a defining moment for Dinner Lady but also sets a new benchmark for the entire vaping industry. It celebrates the dedication, innovation, and consumer loyalty that have been the cornerstones of our brand’s success.
The Legacy of Lemon Tart: Defining a Category and Shaping an Industry
Our journey began with Lemon Tart, first launched in 2016. This flavour quickly disrupted global markets and established the dessert e-liquid category as a major segment within vaping. Lemon Tart’s rich, nostalgic flavour profile and premium formulation set a new standard for quality and creativity in UK-made e-liquids.
Mohammed Patel, Founder and CEO of Dinner Lady, reflects, “More than just a flavour, Lemon Tart captured the hearts and minds of vape consumers worldwide. It started conversations, built a brand, and helped shape the industry. Nearly ten years on, it continues to be loved and used around the world. Lemon Tart didn’t just win awards — it started a movement.”
The ‘E-Liquid of the Decade’ accolade recognises Lemon Tart’s enduring popularity and impact on the vaping market, highlighting its role as a true pioneer in flavour innovation.
Setting the Standard: Best Global Brand 2025
In addition to this historic flavour recognition, Dinner Lady was also awarded ‘Best Global Brand 2025’, reinforcing our decade-long commitment to producing premium products and leading innovation on an international scale.
Operating in over 115 countries worldwide, Dinner Lady has become a powerhouse brand known for setting trends rather than following them. This award is a testament to the trust and loyalty of our customers, the dedication of our team, and our mission to consistently push the boundaries of quality and compliance.
Mohammed Patel says, “Being the first brand in the world to receive both ‘Best Global Brand’ and ‘E-Liquid of the Decade’ is a proud milestone not just for us, but for the entire industry. It reflects everything we stand for — excellence, innovation, and consumer focus.”
Innovation That Inspires: Launching FUYL Tobacco Extract
As we celebrate these achievements, our commitment to innovation continues with the introduction of the FUYL Tobacco Extract range. This category-defining new product replicates the traditional cigarette smoking experience by using real tobacco extraction, offering adult smokers a more authentic and satisfying reduced-risk alternative.
FUYL represents a significant evolution in modern nicotine delivery and demonstrates our ongoing dedication to meaningful innovation that supports smokers looking to transition to better options.
“Innovation is at the heart of what we do,” adds Mohammed Patel. “With FUYL, we’re not just evolving our portfolio — we’re leading the industry by creating new possibilities for adult smokers.”
About Vape Dinner Lady
Founded in 2016 and based in the UK, Vape Dinner Lady has rapidly become one of the world’s leading e-liquid brands, selling premium, UK-made compliant e-liquids in more than 115 markets worldwide. Over the years, we have proudly received more than 70 international awards, including five Industry Achievement Awards.
Among these are multiple consecutive wins for ‘Industry Leader’, recognition for setting global compliance standards, and past honours such as ‘Best Global Brand’, ‘Best UK Brand’, and the very first ‘Hall of Fame’ Award.
Discover more about our award-winning ranges and our latest innovations at vapedinnerlady.com and fuyl.com.
