Dinner Lady, one of the UK’s fastest growing companies and the ‘World’s Leading E-liquid Brand’, has been recognised as the “Industry Leader 2023”, at the prestigious Middle East and Africa region industry awards.

The award was presented in Dubai by Vapouround, the leading voice of the burgeoning $30bn vape market.

Receiving the award, at the breath taking ‘Theatre’ of the Fairmount Hotel, Sheikh Zayed Road in Dubai, in front of more than 1,000 industry peers, the company was recognised for its remarkable success in the sector.

 This is the 5th major accolade Dinner Lady has received in the last 2 years, having been awarded the ‘Industry Leader’ two years in succession, together with ‘Best Global Vape Brand’, ‘Best UK Brand 2023’ and with the very first ‘Hall of Fame’ award. Awarded in recognition for innovating and shaping the global $30bn global vape market.

In just seven years, the company has built market leading capability to develop and produce Premium Quality, Fully Compliant, e-liquid in the UK which it has exported and sold across 115 Markets around the world.

In particular, Dinner Lady’s Lemon Tart branded flavour of e-liquid has proved to be extremely popular, selling millions of bottles every year since it was first launched in 2016.

Dinner Lady Chief Marketing Officer John Taylor said: “We are truly honoured to receive such an award in recognition for our endeavours in setting the standard and shaping the industry with ethics and behaviours which place the interest of adult consumers first”.

“Today, we have announced the launch of our new global FUYL branded range, delivered to market with a branding and design execution squarely aimed at adult consumers”.

“Earlier today, we showcased FUYL, for the first time at the World Vape Expo in Dubai, and the market has responded very positively, recognising that Dinner Lady’s new range has the potential to unlock material opportunity for our customers globally”.

“Dinner Lady’s impressive growth in distribution has been enabled by our capability to develop fully compliant products to suit the needs of consumers in different markets around the world”.

From its world class head-quarters in the UK, the company can control the whole process from flavour profile design, manufacture, compliance and sales and marketing to bring about the development of new products whilst maintaining the premium quality and appeal.

“It is great to see that Dinner Lady, A British Company which started in 2016 by Founder and Chief Executive Officer - Mohammed Patel - has become a household name in many international markets employing hundreds of people in such a short space of time”, said John Taylor.

ENDS 22.06.23


Picture caption: `Chief Marketing Officer, John Taylor, Receives Top Industry Award for ‘Industry Leader’ on behalf of Dinner Lady in Dubai’, together with Chief Governance Officer, Katijah Ahmed, and Helena Lee, Chief Human Resource Officer.’

For more information, contact Vape Dinner Lady’s PR Team


Vape Dinner Lady is part of the GM Group of companies and is based in Blackburn, Lancashire, United Kingdom. It is a market-leading company, manufacturing and distributing premium quality e-liquids and devices. Established in 2016, the company has grown rapidly and now distributes its products in 115 countries. Since launching, Vape Dinner Lady has won more than 5 Industry Lifetime Achievement Awards and 60 prestigious international awards for its range of e-liquids. The company has invested several millions of pounds in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience.