ACCLAIMED vaping company Vape Dinner Lady’s new best-in-category Disposable E-Cigarette has been released and is designed to help smokers looking to make the switch from cigarettes. It is the UK’s first disposable e-cigarette pre-filled with premium quality Vape Dinner Lady e-liquid and pre-charged so it is ready to vape straight out of the box. Available in 3 premium flavours; award winning Lemon Tart, Blue Menthol and Smooth Tobacco – each device is approximately equivalent to a pack of 20 cigarettes and retails for just £5.99. Smokers or vapers need no prior knowledge or experience – it’s believed to be the easiest and most convenient premium vaping device on the market. This presents a much larger selling opportunity for the retail and convenience sector, where closed-system devices are expected to hit £154M in UK sales in the next 12 months. Vape Dinner Lady’s Chief Marketing Officer, John Taylor said: “Our Disposable Pod is a game changer. Feedback from consumer trials has been overwhelmingly positive, based on our award winning flavours, look and feel of the device and an attractive £5.99 price point. “In fact the device appeals to a wide range of consumers, including smokers looking to switch from cigarettes, smokers who have tried vaping but not found the right product and vapers who need a reliable and convenient back up device. “It is a great new retail opportunity for a huge market. 15% of the UK adult population still smokes cigarettes and one third of these people have never tried an e-cigarette. This will help retailers and convenience stores win new customers, with a higher conversion rate that will drive a higher margin and increase the average order values.” Public Health England have stated that vaping is 95% less harmful than smoking cigarettes, and this device provides an attractive new solution. (PHE 6th Feb 2018) The quality of the device stands out, featuring a sleek aluminium casing, a large 1.2ml translucent reservoir, an organic cotton coil, ergonomic design, a 300mAh battery and a blue LED power light. In addition, the distinctive new Dinner Lady e-cigarette packaging design features a flip-lid pack which creates presence on shelf, ensuring it looks as good as it tastes. – ENDS – Press Links: https://www.conveniencestore.co.uk https://www.betterretailing.com https://www.talkingretail.com https://www.retailtimes.co.uk https://www.scottishgrocer.co.uk https://m.forecourttrader.co.uk https://grocerytrader.co.uk Press enquiries For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss, Associate Director at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com About Vape Dinner Lady Vape Dinner Lady, is part of the GM Group of Companies and an award-winning, Blackburn based market-leading, premium vape company, selling high-quality liquids and devices. We have global distribution in over 95 countries. In just three years, Vape Dinner Lady has won more than 20 prestigious international awards. The company has invested significantly in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience. For more information, visit: www.vapedinnerlady.com linkedin.com/company/vape-dinner-lady facebook.com/VapeDL Instagram: vapedinnerlady
