With the start of the year the traditional moment to take stock and reassess our lifestyle choices, vape retailers can expect to see a fresh surge of interest as smokers set to their New Year’s Resolutions. So, Dinner Lady is here to support our vape shops in the New Year, and in turn to help those smokers make a 95% less harmful lifestyle choice by switching to vape. Here’s how to maximise the opportunities as we get into 2021… TIP ONE: Convenience has become increasingly important during the past year. Consumers want to be able to grab-and-go without lingering in retail environments – so make sure you’re well stocked to meet customers’ demands. TIP TWO: Be prepared to help those who are new to vape by explaining the many options they have, to demystify the market. Explain the difference between disposables Vs traditional vape devices, coils, batteries, tanks and of course choosing the best Dinner Lady e-liquid for their nicotine needs. TIP THREE: Keep up to date with the latest research and data which demonstrates how effective vaping is in supporting adult smokers on their tobacco harm reduction journey. Public Health England and ASH are excellent resources. TIP FOUR: The past year has seen vape stores constantly adapting and changing their business models - the biggest change being the move to offering click and collect services. As we move towards non-essential retail reopening, consider keeping online and pre-ordering an option, where some customers may still feel unsure about entering retail premises. TIP FIVE: Get in touch with your Vape Dinner Lady Account Managers or Business Development Manager to discuss any queries you have about our current #trending products, or for any promotional support you require. It's easy - simply complete the form below and a member of the sales team will get back to you as soon as possible.
