VAPE DINNER LADY URGES SMOKERS AND RETAILERS TO SWITCH FROM TOBACCO TO VAPING AS THE UK PREPARES FOR IMMINENT MENTHOL BAN. Award-winning vaping firm Vape Dinner Lady has urged smokers and retailers to make the switch to vaping as the UK prepares to ban menthol cigarettes from May 20th. “For many years, menthol cigarette smokers have visited a store to buy their menthol tobacco or cigarettes, and from the 20th they will not be able to do so. Retailers can offer smokers a vape alternative that is 95% less harmful, according to Public Health England” said John Taylor, Chief Marketing Officer for Vaper Dinner Lady. Disposable e-cigarettes offer a degree of familiarity to smokers and Dinner Lady has added a new cooling menthol flavour, ‘Fresh Menthol’ to join its existing and best-selling flavour ‘Blue Menthol’. Dinner Lady now provides retailers and smokers with a choice of two menthol disposable e-cigarettes as an easy-to-switch alternative, designed for convenience, with no charging or filling required - simply unwrap and vape. In addition to the new Fresh Menthol disposable e-cigarettes, Vape Dinner Lady is able to offer retailers seven premium menthol flavours in a range of 5 formats; there are also five flavours of Disposable E-Cigarettes now available. John Taylor added, “Menthol cigarette sales are estimated to be worth 26% of the total UK tobacco market - that’s one in four cigarette sales gone overnight, with no sell-through period. “Although the ban has been signposted since 2014 as part of the EU Tobacco Products Directive, we know the lack of a ‘sell-through period’ is going to cause concern within the retail channel already beset by Covid 19 challenges, but there are alternatives to menthol tobacco that have been designed for consumer convenience, such as our Disposable Menthol E-cigarettes which are pre-charged and pre-filled; users can open the box, tear open the foil packaging, and inhale to vape a great cooling flavour that is less harmful than tobacco. No mess, no fuss, and disposables cost less than a pack of 20 cigarettes.” Ends Press Links: www.talkingretail.com https://forecourttrader.co.uk For further information on the Vape Dinner Lady and Vape Dinner Lady products contact Adam Moss or Eleanor Printy at Brazen PR on 0161 923 4994 or via adam@wearebrazenpr.com or eleanor@wearebrazenpr.com About Vape Dinner Lady Vape Dinner Lady is part of the GM Group of Companies and is based in the UK. It is a market-leading company, manufacturing and distributing premium quality e-liquids and devices. Established in 2016, the company has grown rapidly and now distributes its products in over 96 countries. In just three years, Vape Dinner Lady has won more than 40 prestigious international awards. The company has invested several millions of pounds in state-of-the-art manufacturing and operations to control quality and ensure a superior consumer vaping experience. www.vapedinnerlady.com linkedin.com/company/vape-dinner-lady facebook.com/VapeDL Instagram: vapedinnerlady
